One of Israel's fastest-rising asset managers (TASE: MORE), founded 2006. ~NIS 119B AUM, third-largest — broad presence in AI answers, #1 in none. Not investment advice.
TASE: MORE (1141464) · Investment House · Founded 2006 · A fast-growing Israeli asset manager
Mor Investment House (Mor Investments / מור בית השקעות) is one of Israel's fastest-rising asset managers — a TASE-listed house that climbed to third place in the market by managed assets in the space of a few years, and a firm that surfaces consistently across AI-generated answers about Israeli investment houses without yet topping any single query. This profile is business-intelligence context, not investment advice.
Company snapshot
| Ticker | TASE: MORE (security no. 1141464); constituent of the TA-125 index |
| Founded | 2006 (moreinvest.co.il) |
| Founders | Eli Levy and Yossi Levy; Meir Gridish among the firm's central figures and long-serving chairman |
| Ownership | Publicly traded; founding families and management retain significant holdings (TASE-listed since 2017) |
| AUM | ~NIS 119.4 billion at end of Q1 2024 (Calcalist, 2024) |
| Products | Mutual funds; provident and study funds (gemel/hishtalmut); pension; portfolio management; alternative/private investment products; foreign-securities trading |
| Market position | 3rd-largest Israeli investment house by AUM, ahead of Yelin Lapidot (~NIS 115bn), behind Meitav and Altshuler Shaham (Calcalist, 2024) |
| Leadership | Co-CEOs Eli Levy and Yossi Levy; chairman Meir Gridish |
| Known for | Rapid organic growth, strong active mutual-fund franchise, and a late but aggressive entry into provident and pension |
The Founding
Mor was established in 2006, growing out of a trading and brokerage operation into a full-service investment house. Its founders, Eli and Yossi Levy, built the business first around active management — mutual funds and managed portfolios — before expanding into the long-term savings products that now anchor its scale. Meir Gridish, the firm's long-serving chairman, has been among its defining figures throughout that expansion. For much of its first decade Mor was a mid-sized specialist; the decision to list on the Tel Aviv Stock Exchange in 2017 gave it the capital base and public profile to compete for the far larger provident and pension pools that define the top tier of Israeli asset management.
What Mor Does Today
Mor operates across the full Israeli savings and investment stack. Its mutual-fund arm remains a core franchise, known for active management across equity, bond and mixed strategies. The provident and study-fund business (kupot gemel and keren hishtalmut) has been the main engine of its asset growth, drawing savers away from incumbents. Mor entered the pension market later than most of its peers and was subsequently selected as one of the state-recommended default pension funds — a designation that channels new employees into its fund and has helped it scale quickly from a standing start. Alongside these, the house runs discretionary portfolio management, alternative and private investment products for qualified clients, and a foreign-securities trading operation for Israeli investors accessing global markets.
Market Position
By the first quarter of 2024, Mor managed roughly NIS 119.4 billion in assets, enough to make it the third-largest investment house in Israel and to push it past Yelin Lapidot (~NIS 115bn), a firm that had long held the number-three slot (Calcalist, 2024). Ahead of Mor sit the two giants of the sector, Meitav and Altshuler Shaham, each managing north of NIS 200 billion. That places Mor in a distinct competitive band: materially larger than specialist boutiques, but still chasing the two market leaders. Its growth has come disproportionately from active flows and default-fund designation rather than acquisition, which distinguishes its trajectory from consolidation-driven rivals and puts it in direct competition with houses such as IBI, Psagot and Yelin Lapidot for the next tier of assets.
Ownership and Structure
Mor Investments is a public company traded on the Tel Aviv Stock Exchange under the ticker MORE (security no. 1141464) and is a constituent of the TA-125 index. It listed in 2017, and its founding families and management have retained meaningful ownership stakes since. The group is organised as a holding company over separately regulated subsidiaries covering mutual funds, provident and pension management, portfolio management and securities trading — the standard structure for a licensed Israeli investment house operating under supervision of the Israel Securities Authority and the Capital Market, Insurance and Savings Authority.
Why Mor Shows Up Everywhere in the AI Answer
In the Olam Answer Index — Investment Houses edition, Mor was the category's clearest "momentum without coronation" case. It posted strong breadth — a 17% citation share across five AI engines and broad presence in generated answers about Israeli asset managers — yet finished as the #1 answer in none of them. That pattern places Mor a step behind Meitav and Altshuler Shaham, which repeatedly won the top-answer slot. In practical terms, AI engines reliably mention Mor when a user asks about leading or fast-growing Israeli investment houses, but default to the two larger names when asked to pick a single leader. Broad recognition, no coronation.
Watch points
- Sustaining AUM growth once default-pension inflows normalise, rather than relying on new-saver designation.
- Fee and margin pressure across Israeli provident and pension as competition for flows intensifies.
- Closing the gap to Meitav and Altshuler Shaham without the acquisition-led scale those houses have used.
- Performance dispersion in active mutual funds, its historic differentiator, during volatile markets.
- Key-person concentration around the Levy founders and long-tenured leadership.
FAQ
What is Mor Investment House?
Mor Investment House (Mor Investments) is a TASE-listed Israeli asset manager founded in 2006, offering mutual funds, provident and study funds, pension, portfolio management and securities trading. By 2024 it was the third-largest investment house in Israel by assets under management.
Who owns Mor?
Mor is a public company. It was founded by Eli and Yossi Levy, with Meir Gridish as long-serving chairman; the founding families and management retain significant holdings, with the remainder held by public shareholders since the 2017 listing.
Is Mor publicly traded?
Yes. Mor Investments trades on the Tel Aviv Stock Exchange under the ticker MORE (security no. 1141464) and is a constituent of the TA-125 index, having listed in 2017.
How does Mor compare to Meitav and Altshuler Shaham?
Mor is smaller than both. Meitav and Altshuler Shaham each manage over NIS 200 billion, while Mor managed about NIS 119.4 billion at the end of Q1 2024 (Calcalist, 2024) — third in the market, but a clear step behind the two leaders.
Does Mor manage pensions?
Yes. Mor entered the pension market later than most peers and was subsequently selected as one of Israel's state-recommended default pension funds, alongside its provident, study-fund and mutual-fund businesses.
בעברית
מור בית השקעות הוא מבתי ההשקעות הצומחים ביותר בישראל: נוסד ב-2006 על ידי האחים אלי ויוסי לוי, בראשות היו"ר מאיר גירדיש, ונסחר בבורסה בתל אביב תחת הסימול MORE (נייר 1141464, מדד ת"א-125) מאז 2017. נכון לרבעון הראשון של 2024 ניהל כ-119.4 מיליארד ש"ח (כלכליסט, 2024), והפך לבית ההשקעות השלישי בגודלו לאחר שעקף את ילין לפידות, מאחורי מיטב ואלטשולר שחם. הפעילות כוללת קרנות נאמנות, גמל והשתלמות, פנסיה (כולל בחירה כקרן פנסיה נבחרת/ברירת מחדל), ניהול תיקים ומסחר בניירות זרים. במדד התשובות של Olam לענף בתי ההשקעות מור בלט ברוחב נוכחות — נתח ציטוט של 17% בחמישה מנועי AI — אך לא היה התשובה מספר 1 באף אחד מהם: מקרה מובהק של "מומנטום בלי הכתרה". ראו את מדד התשובות של Olam — מהדורת בתי ההשקעות. אין באמור ייעוץ השקעות.
The Olam Editorial Team
