Shufersal changed hands in 2024. Rami Levy, Yochananof, Victory, and Tiv Taam remain under the founding families. The ownership map of Israel's roughly NIS 78 billion supermarket sector.
The Entities | Olam.business
Israel's roughly NIS 78 billion supermarket sector is dominated by chains that remain, with one 2024 exception, under the control of the families that built them. Shufersal, the largest, changed hands in 2024 for the first time in decades. Rami Levy, Yochananof, Victory, and Tiv Taam all remain under founder or founding-family control, each occupying a distinct slice of the market from full-service to hard discount to a deliberately non-kosher niche.
Who owns Shufersal, Israel's largest chain?
Shufersal (TASE: SAE), founded in 1958 as the country's first American-style supermarket, holds an estimated 30-35% of the Israeli grocery market across 316+ branches and NIS 15.6 billion in 2024 revenue. In 2024, brothers Shlomi and Yossi Amir became the new controlling shareholders, buying a 24.99% stake for NIS 1.5 billion from institutional investors — the first change of control at the top of the market in decades. Net profit more than doubled to NIS 665 million in 2024 under the new ownership, and the chain's online grocery platform generated roughly $1.13 billion in 2025 revenue. See: Shufersal: Israel's Largest Supermarket.
Who owns Rami Levy, and what else does the family control?
Rami Levy personally remains the majority shareholder of Rami Levy Hashikma Marketing (TASE: RMLI), holding roughly 39.91% nearly five decades after opening a single wholesale grocery on Jerusalem's Hashikma Street in 1976. The group now extends well beyond groceries: Good Pharm (pharmacy, 51.96% owned), Cofix Group (cafes, TASE: CFX, 63.04% owned), a wholly owned mobile carrier, and a controlling stake in Israir Airlines held via BGI Investments since 2021. Levy's personal net worth was estimated at roughly $1.56 billion as of mid-2026. See: Rami Levy: Israel's Discount Supermarket King.
Who owns Yochananof?
The founding Yochananof family remains the controlling shareholder of M. Yochananof and Sons (TASE: YHNF), holding roughly 80% before the chain's November 2019 IPO. Grown from a Petah Tikva family grocery, Yochananof now runs about 44 full-line supermarkets plus 82 "Zol Stock" discount outlets, with CEO Eitan Yochananof — part of the founding family — still running day-to-day operations. In the Olam Answer Index, Yochananof registers as the category's clearest "broad presence, no coronation" case: cited in 75% of AI-engine prompts about Israeli supermarkets, yet ranked #1 in none. See: Yochananof: The Family Supermarket in Israel's AI Answers.
Who owns Victory, and why did the Carrefour deal fall apart?
Victory (TASE: VCTR), a roughly 68-store discount chain founded in 1986 by patriarch Victor (Chaim) Ravid, is controlled by his sons: CEO Eyal Ravid and his brother Avraham (Avi) Ravid. The chain reported NIS 2.58 billion in 2024 revenue — a fraction of the top three, positioning it as a regional mid-tier discounter concentrated in the greater Tel Aviv and Shfela region. In late 2025, Victory and Carrefour Israel (operated by Electra Consumer Products) held merger talks tied to a roughly NIS 900 million capital raise, with Eyal Ravid seeking to run the combined company; the talks froze in January 2026 after Ravid rejected the terms, and Victory remains independent.
Who owns Tiv Taam, Israel's only major non-kosher chain?
Tiv Taam (TASE: TTAM), founded in 1992 in Netanya by Kobi Tribitsch to serve the wave of immigration from the former Soviet Union, is now controlled by Hagi Shalom, who bought roughly 38% for NIS 70 million in 2009 and now serves as both chairman and CEO; Tribitsch has since exited entirely. Tiv Taam's roughly 45 stores sell pork, seafood, and imported European and Asian goods on Shabbat — a niche the kosher-bound majors cannot legally or commercially follow. The chain crossed NIS 2 billion in annual revenue for the first time in 2024 and moved into B2B food distribution that year by acquiring Asian-food importer Mizrach uMaarav for NIS 139 million.
How concentrated is the Israeli supermarket market, and where's the regulatory pressure?
Shufersal, Rami Levy, and a third major operator together hold more than half of Israel's roughly NIS 78 billion grocery market. Israeli food prices have run approximately 52% above the OECD average as of 2024 — a structural gap that put supermarket pricing at the center of the 2011 cottage cheese protests and remains a recurring political flashpoint. That pressure produced a genuinely surprising cross-chain link in February 2025: Israel's Competition Authority indicted both Victory's Eyal Ravid and Yochananof's Eitan Yochananof over allegations they signaled coordinated price increases through public statements in 2021 — two competing chains' controlling executives named in the same price-coordination case.
What do the ownership structures have in common?
With the single exception of Shufersal's 2024 sale to the Amir brothers, every major Israeli supermarket chain remains under the control of the family that built it — Levy, Yochananof, Ravid, and (since 2009) Shalom at Tiv Taam — decades after founding, and often years after going public. That pattern of founder or single-controller ownership surviving an IPO is unusual among comparably sized retail sectors, and it shapes how quickly each chain competes on price versus format: Rami Levy and Yochananof compete head-on for discount-conscious shoppers, Tiv Taam has carved out a defensible category almost nobody else can enter, and Victory occupies a shrinking middle ground that made it a plausible acquisition target.
Key Facts
- Shufersal: TASE: SAE, controlled by Shlomi and Yossi Amir since 2024 (24.99% stake, NIS 1.5B)
- Rami Levy: TASE: RMLI, Rami Levy majority owner (~39.91%) since 1976 founding
- Yochananof: TASE: YHNF, Yochananof family controlling shareholder since 1988
- Victory: TASE: VCTR, Ravid family control since 1986 founding; Carrefour merger talks frozen January 2026
- Tiv Taam: TASE: TTAM, controlled by Hagi Shalom since 2009; Israel's largest non-kosher chain
- Market size: ~NIS 78 billion (2024)
Sources
Company TASE filings; Olam profiles of Shufersal, Rami Levy, and Yochananof; Calcalist coverage of the Victory-Carrefour talks; Israel Competition Authority, February 2025 indictment filings.
The Olam Editorial Team | The Entities
How we report: Olam stories draw on public filings, company disclosures and named sources, checked by our editors. Read our methodology · Corrections
