SKIMS Israel has official stores through Factory 54 and Irani Group. See exact store locations, Israeli prices vs. the US, shipping status and Terminal X.
Israelis were already buying SKIMS before Israel had an official SKIMS business. Fox Group's Terminal X began selling the brand through parallel import in May 2025; Irani Group secured the official license six months later and opened Factory 54 stores; and by late August 2026, ordering directly from SKIMS.com to Israel had stopped working. The result is an unusual three-way Israeli retail battle: SKIMS' official local partner, a parallel importer, and the brand's own international website, which has now stopped shipping directly to Israel.
Is SKIMS available in Israel? Yes.
Who operates SKIMS Israel? Irani Group / Factory 54.
How many SKIMS stores are in Israel? Six locations, two standalone stores and four shop-in-shops.
Does SKIMS.com ship to Israel? Direct ordering was not functioning in Olam's August 31, 2026 tests.
Can you buy SKIMS on Terminal X? Yes, through parallel import.
Is SKIMS Available in Israel?
Yes. SKIMS officially entered Israel in November 2025 through an exclusive partnership with Irani Group, one of Israel's largest privately held fashion retailers and the company behind Factory 54. As of September 2026, SKIMS Israel lists two standalone stores: one at Ramat Aviv Mall, Melisron's highest-yielding shopping center in Israel, and one at BIG Fashion Glilot, the 43,000 sqm premium open-air center that BIG Shopping Centers opened in February 2025, plus Factory 54 shop-in-shops in Netanya, Nazareth, Be'er Sheva and Eilat. Terminal X, Fox Group's e-commerce platform, has sold SKIMS through parallel import since May 2025 and continues to do so today, a distinction that matters throughout this piece: Irani is the only authorized Israeli representative, and Terminal X is not, though nothing stops it from selling the brand anyway. The three-company structure behind SKIMS' Israeli rollout, retailer, parallel importer, and manufacturer, is the same one that recurs across global fashion brands entering Israel. SKIMS is one of the newest additions to Olam's map of Israeli retail and consumer brands and sits alongside Victoria's Secret Israel in the premium intimates segment.
Where Are SKIMS Stores in Israel?
SKIMS runs six retail locations in Israel: two standalone stores and four Factory 54 shop-in-shops. The rollout came in two phases: the four shop-in-shops opened in December 2025, shortly after SKIMS' November 10, 2025 e-commerce launch on Factory54.co.il; the first standalone store, at Ramat Aviv Mall, followed in February 2026 and occupies approximately 300 square meters next to a Factory 54 branch. SKIMS Israel's official store locator currently lists a second standalone location, of a similar reported footprint, at BIG Fashion Glilot; neither SKIMS nor Irani has published an exact opening date for that second store.
| Location | Type | Size (approx.) | Opening Date |
|---|---|---|---|
| Ramat Aviv Mall | Standalone SKIMS store | ~300 sqm | February 2026 |
| BIG Fashion Glilot | Standalone SKIMS store | ~300 sqm (planned) | Early 2026 (exact date undisclosed) |
| Netanya | Factory 54 shop-in-shop | Not publicly disclosed | December 2025 |
| Nazareth | Factory 54 shop-in-shop | Not publicly disclosed | December 2025 |
| Be'er Sheva | Factory 54 shop-in-shop | Not publicly disclosed | December 2025 |
| Eilat | Factory 54 shop-in-shop | Not publicly disclosed | December 2025 |
(Ynet, February 12, 2026; Israel Hayom, November 4, 2025; JFeed, November 9, 2025; SKIMS Israel, accessed September 1, 2026.) The square footage for the two standalone stores was reported ahead of their openings; Factory 54 has not broken out individual footprints for the four shop-in-shop counters, which is standard practice for that retail format and consistent with how the group discloses space for its other brand partnerships. The four shop-in-shops opened first, giving SKIMS a branded corner inside existing Factory 54 branches without the cost of four independent leases; the two standalone stores followed once Irani had evidence the brand could support its own storefront, and both sit next to existing Factory 54 branches, letting Irani route customers between the two formats rather than treating SKIMS as an isolated location.
How Many Stores Was SKIMS Israel Meant to Have?
Launch coverage in November 2025 pointed to a much bigger footprint than exists today. JNS reported that SKIMS would open 15 stores in Israel by 2026, and The Jewish Chronicle cited plans for between 10 and 15 standalone stores. Against that, SKIMS Israel's locator lists two standalone stores and four shop-in-shops as of September 2026. That gap is a reported target, not a confirmed commitment: SKIMS' own statement at launch spoke of sustainable growth and said official plans would be shared as they unfold, and Factory 54 described the move as a long-term vision. For a business reader, the store count is the number to track, because it shows how much confidence Irani and SKIMS have in Israeli demand beyond the two Tel Aviv-area malls.
Does SKIMS Ship to Israel?
Direct ordering from SKIMS.com to an Israeli address does not appear to be functioning normally as of the end of August 2026, although SKIMS has not publicly explained the restriction. Ynet reported on July 28, 2026 that SKIMS.com had stopped shipping from the United States to Israel, with shoppers who previously paid NIS 35 for direct delivery instead being directed to the local operation.
Olam tested the checkout process directly on August 31, using an Israeli delivery address. The site accepted Israel as a destination and accepted the address, but did not produce a usable shipping method; instead, checkout displayed a message stating that one or more products in the cart could not be shipped and instructed the shopper to remove an item or contact customer service. The test was repeated with a different product and produced the same result. (Olam checkout tests, August 31, 2026.)
The timing is notable: direct shipping became difficult to complete only after Irani became the official local operator, which is exactly what channel conflict would look like. But no SKIMS statement, contractual disclosure or Irani announcement reviewed by Olam confirms that protecting Irani's exclusivity is the reason, and it should not be presented as a term of the deal. SKIMS Israel's shipping and returns page currently offers free domestic shipping instead, advertising delivery within four business days.
How Do You Buy SKIMS in Israel? Three Routes Compared
There are three ways to buy SKIMS from Israel, and they differ on price, speed and what happens when something doesn't fit. Factory 54 is the official route: the Factory54.co.il site and its stores offer free domestic shipping with delivery advertised within four business days, local returns, and shop-in-shop and standalone locations for trying sizes on. Terminal X is the parallel-import route: it lists SKIMS with Terminal X Online Ltd. named as importer, and on the items Ynet compared it priced above Factory 54. SKIMS.com is the original route, but direct ordering was not working in Olam's August 31 tests, so it is currently the least reliable option for an Israeli address.
| Route | Operator | Status | Best for |
|---|---|---|---|
| Factory54.co.il and stores | Irani Group | Official, local delivery and returns | Trying sizes, easy returns |
| Terminal X | Fox Group | Parallel import | Cross-checking prices |
| SKIMS.com | SKIMS | Direct shipping to Israel not working in August 31 tests | Not currently reliable |
For sizing-sensitive items such as bras and shapewear, the Factory 54 route offers the shortest return loop, the reason to accept its premium over US prices.
What Does SKIMS Cost in Israel vs. the US?
Official Israeli prices at Factory 54 run close to what SKIMS' international site already showed Israeli shoppers, but carry a real premium over US list prices. Expressed on a single, consistent percentage basis, the gap ranges from about 2.6% to roughly 62%, depending on the product, the promotion, and which baseline, SKIMS' own already-localized international pricing, or raw US list price, is used for the comparison.
| Item | Comparison Price | Official Israel Price | Gap |
|---|---|---|---|
| Zip-up hoodie, November 2025 | NIS 380 on SKIMS international | NIS 399 | +5.0% |
| Slip dress, November 2025 | NIS 325 on SKIMS international | NIS 349 | +7.4% |
| Lace bra, November 2025 | NIS 155 on SKIMS international | NIS 159 | +2.6% |
| Long-sleeve top, November 2025 | About NIS 188 at the US price | NIS 249 | +32.5% |
| Cupro Jersey Ruched Long Dress, July 2026 | About NIS 606 at the US price | NIS 849 | +40.1%* |
| Fits Everybody Strapless Bra, July 2026 | About NIS 165 at the US price | NIS 219 | +32.7% |
| Fits Everybody Lace Boy Short, July 2026 | About NIS 61 at the US price | NIS 99 | +62.3%** |
Source: Ynet, November 11, 2025; Ynet, July 28, 2026. *Before Israeli shipping and VAT; landed cost narrows this to about 13%, see below. **Before promotions.
Against the localized international prices Israeli shoppers had already been seeing online, Factory 54 added a modest premium: a zip-up hoodie moved from NIS 380 to NIS 399, a 5.0% increase, and a lace bra differed by just NIS 4, a 2.6% gap. Against US sticker prices, a long-sleeve top priced at $58 in New York (about NIS 188) sold for NIS 249 at Factory 54, a 32.5% gap that partly existed on SKIMS' own international site before Irani was ever involved.
Landed cost narrows that gap further. Ynet calculated that after Israeli shipping (NIS 35) and 18% VAT on purchases above $75, the Cupro dress's roughly NIS 606 US price becomes approximately NIS 750 landed, against Factory 54's NIS 849, a real but much smaller premium of about 13% (roughly NIS 100) rather than 40%. Terminal X priced the same hoodie at NIS 499, a 31.3% markup wider than Factory 54's, and a long-sleeve shirt at NIS 350 against SKIMS' NIS 235 international listing, 48.9% higher; on both items Factory 54 undercut the parallel-import price. Promotional pricing can move the comparison again; SKIMS runs frequent multi-buy deals on core underwear, and when those differ by market, the effective US unit price can fall well below Israel's for a customer replenishing in multiples.
The premium buys more than faster delivery. Shapewear, bras and fitted basics are unusually sensitive to sizing, and a local store shortens the return loop when a size doesn't work, a bigger factor for SKIMS than for most fashion categories. That is the value Irani is selling against, and the reason a wider price gap than Terminal X's would still be commercially survivable up to a point.
Who Makes Money From SKIMS in Israel?
Irani Group, operating as Al-Srad Ltd. and known to consumers as Factory 54, holds the official license and takes the retail margin: leases, inventory, staff and merchandising on goods it does not manufacture and does not own outright. Calcalist reported in 2023 that the group ran 140 stores with 1,800 employees and represented roughly 150 brands; Ynet reported in November 2025 that group turnover was approximately NIS 2 billion. Terminal X, Fox Group's e-commerce platform, earns a marketplace margin without any franchise agreement at all, still listing SKIMS today as parallel import with Terminal X Online Ltd. named as importer; Ynet reported on November 11, 2025 that Terminal X intended to keep selling SKIMS after Factory 54's official launch, and current evidence confirms it did. SKIMS itself, founded in 2019 by Kim Kardashian and Jens Grede, keeps whichever share of each sale its wholesale terms specify with each channel, terms neither side has disclosed. The full breakdown of how Irani, Fox, and Delta Galil each earn from global brands in Israel is covered in Global Fashion Brands in Israel: Irani, Fox, Delta.
SKIMS had reasons of its own to want a partner. The brand had already moved well beyond shapewear into intimates, apparel, menswear and activewear by the time the Irani deal closed. In November 2025 it raised $225 million at a $5 billion valuation, with 2025 net sales expected to exceed $1 billion and part of the new capital earmarked for physical retail; at the time it ran 18 US stores and two Mexico franchises. Irani had already proven it could deliver that kind of retail buildout: the group received the Israeli Lululemon franchise in 2022, and in December 2025 Lululemon formally named Irani-linked Arion Retail Group its franchise partner for Greece, Austria, Poland, Hungary and Romania during 2026. There is no public evidence SKIMS has given Irani similar international rights, but the Lululemon deal is the track record Irani brought to the table. Israel is large and affluent enough to support dedicated SKIMS stores, but still small relative to the international markets SKIMS is chasing with its new capital, which is exactly the kind of market where a brand rents infrastructure rather than builds it.
Who Runs SKIMS Israel Day to Day?
Factory 54 is the department-store and brand-representation arm of Irani Group, and SKIMS joins a portfolio it already runs for brands including Polo Ralph Lauren, Armani, Lululemon, Michael Kors, UGG, Boss and Diesel. Ynet's launch coverage placed SKIMS alongside Lululemon and Alo Yoga in the growing wellness fashion trend, noting both are also distributed by Factory 54. Irani is building a dedicated SKIMS Israel team: Factory 54 job postings have listed a buyer and analyst manager, a marketing manager covering retail, digital, PR, influencers and social media, and an e-commerce website manager. That points to a brand-specific operation rather than a shelf inside a multi-brand store. The group is also reshuffling its portfolio: in June 2026, Factory 54 ended its Petit Bateau franchise and closed three branches, and Arabic-language outlet Bokra described SKIMS as the latest franchise the group had won. Irani's lease capacity is finite, so brand mix decisions like this likely shape how fast SKIMS can add stores.
How Does Israel Fit SKIMS' Global Retail Plan?
Israel is one piece of a much larger retail push. After raising $225 million at a $5 billion valuation in November 2025, SKIMS said it was laying the groundwork to become a predominantly physical business, and co-founder Jens Grede has said that roughly 80% of purchases in the category happen in physical stores. Reports on the company's targets cite 55 company-owned stores by the end of 2026 and more than 100 by 2027, with new international openings including Seoul, Delhi and Mumbai, and a Regent Street flagship in London planned for summer 2026.
Israel does not fit the company-owned model behind those numbers. It follows the partner pattern SKIMS has used elsewhere: two partner-operated locations in Mexico, two franchised stores in the United Arab Emirates, and an Indian entry through Reliance Brands. SKIMS has also hired a former Tapestry executive to lead franchise expansion across Europe, the Middle East, Africa and Asia-Pacific. In that structure, Irani Group carries the leases, staff and inventory risk, while SKIMS controls the brand and collects whatever terms its license sets. That suggests Israeli store counts depend more on Irani's appetite for new leases than on SKIMS' own headline targets.
What Does Irani's Exclusivity Actually Cover?
Public reporting consistently describes the Irani agreement as exclusive, but the contract is private, and the purchase commitments, margins and territorial terms have not been disclosed. Ynet reported on November 4, 2025 that Irani became SKIMS' official Israeli representative, with a rollout covering online sales, shop-in-shops and dedicated stores; exclusivity here means Irani controls that official designation, not that Terminal X's parallel imports had to stop, which they did not.
SKIMS also entered an established Israeli intimates market rather than an uncontested category, competing against Victoria's Secret, Delta, Intimissimi, Jack Kuba, Femina, Intima and Triumph; Irani's task was converting SKIMS' existing brand equity into local purchasing frequency, not introducing an unknown label. For the wider field of fashion chains SKIMS is up against, see Olam's guide to the largest Israeli fashion retailers. The assortment has widened since launch: Ynet reported in November 2025 that the initial Israeli range ran narrower than the international one, with some extended sizes less consistently available, and reported in July 2026 that larger sizes had become more available locally, though selection still varies by style and color. Neither Irani nor SKIMS has released Israeli revenue or store-productivity figures, so the speed of the rollout shows investment, not proven return, and that is the boundary between fact and inference for a business reader.
How Did the Israeli Launch Land With the Public?
The announcement drew attention beyond fashion. The Jewish Chronicle reported that many Israelis reacted with excitement while the news was greeted with outrage elsewhere, including a warning from at least one anti-Israel influencer that boycotts would follow. SKIMS kept its own comment narrow, saying the brand would be available at Factory 54 from November 10, that its focus remains on sustainable growth worldwide, and that it would share official plans as they unfold. Factory 54 described the partnership as a long-term vision to build a meaningful commercial and community presence in Israel. No sales data has been published, so any effect of public reaction on sales or store openings remains unproven.
What to Watch Next for SKIMS in Israel
Four developments will show whether SKIMS Israel is scaling or stalling:
- Store count: whether the network grows toward the 10 to 15 stores cited at launch, and whether Irani publishes an opening date for BIG Fashion Glilot.
- Direct shipping: whether SKIMS.com resumes delivery to Israel, which would show whether the restriction was temporary.
- Parallel import: whether Terminal X keeps listing SKIMS and whether its prices stay above Factory 54's.
- Disclosure: whether Irani, Fox Group or SKIMS release Israeli sales or store-productivity figures, which none has so far.
The Takeaway
SKIMS did not need Irani to create Israeli demand; Terminal X and SKIMS.com had already done that. What Irani bought was the official designation, the stores and the fulfillment network, and it got that designation without ever forcing Terminal X out: the parallel-import channel that started this story in May 2025 is still running today, still undercutting Factory 54 on some items and still losing to it on others. The one channel that has quietly closed is the one SKIMS itself used to control directly, ordering from SKIMS.com to an Israeli address, and that timing is the detail worth watching rather than the deal's official talking points.
Factory 54 undercut Terminal X's prices at launch but still carries a real premium over US list prices on many items; localization made SKIMS easier to buy, try and return in Israel without making the Israeli market identical to the American one. The Irani, Fox Group and Delta Galil playbooks behind other global brands in Israel are covered separately at Global Fashion Brands in Israel: Irani, Fox, Delta, and Arion's European expansion of that same playbook is covered at Arion Retail Group: Irani's European franchise arm. For the full set of Israeli retailers and consumer companies, start at the Israeli consumer brands map.
Frequently Asked Questions
Is SKIMS available in Israel?
Yes. SKIMS launched officially in Israel on November 10, 2025 through Irani Group's Factory 54, online and in stores, and Terminal X has also sold it through parallel import since May 2025.
Where are the SKIMS stores in Israel?
SKIMS Israel lists six locations: standalone stores at Ramat Aviv Mall and BIG Fashion Glilot, and Factory 54 shop-in-shops in Netanya, Nazareth, Be'er Sheva and Eilat.
Does SKIMS.com ship to Israel?
Not reliably. Ynet reported in July 2026 that direct shipping from the US had stopped, and Olam's August 31, 2026 checkout tests could not complete an order to an Israeli address. SKIMS has not explained why.
Is SKIMS cheaper in Israel or the US?
US list prices are lower. Factory 54 prices ran from about 2.6% to 62% above comparison prices depending on the item, and the gap narrows to roughly 13% on the Cupro dress once Israeli shipping and VAT are added to the US price.
Is SKIMS cheaper at Factory 54 or Terminal X?
On the items Ynet compared, Factory 54 was cheaper than Terminal X: a hoodie at NIS 399 against NIS 499, and a long-sleeve shirt at NIS 249 against NIS 350.
Who owns SKIMS Israel?
SKIMS is the brand founded by Kim Kardashian and Jens Grede. In Israel it is operated under license by Irani Group, which runs Factory 54. The contract terms are private.
How many SKIMS stores will open in Israel?
Launch coverage cited plans for 10 to 15 standalone stores by 2026, but only two standalone stores and four shop-in-shops are listed as of September 2026. SKIMS has not confirmed a target.
How we report: Olam stories draw on public filings, company disclosures and named sources, checked by our editors. Read our methodology · Corrections
