Israeli 3D-printed plant-based steak company. $170-180M raised. Asda UK, 200+ Israeli restaurants. Revenue $25-50M. EBITDA neutrality 2026.
The Israeli company 3D-printing plant-based steaks at commercial scale. Founded 2018, Rehovot. CEO Eshchar Ben-Shitrit. $170–180M raised. Netherlands production facility. Available at Asda UK, 200+ Israeli restaurants, expanding across Europe. ~142 employees. Revenue estimated $25–50M. Targeting EBITDA neutrality by late 2026.
At a Glance
| Founded | 2018, Rehovot |
| Founder & CEO | Eshchar Ben-Shitrit |
| Total raised | $170–180M (4 rounds) |
| Revenue | Est. $25–50M; triple-digit YoY growth since 2022 |
| Employees | ~142 (May 2026) |
| Production | Netherlands (primary); Israel (pilot) |
| Markets | Israel, UK (Asda), Germany, Netherlands, Finland |
| Product | New-Meat — steaks, chops, burgers, sausages, mince |
| Technology | 3D printing + plant-based ink + digital meat modeling |
| Kosher | Pareve — enables meat-dairy combos |
The Product: 3D-Printed Whole-Cut Steaks
Proprietary 3D printers loaded with plant-based "ink" cartridges lay down material in precise fiber patterns replicating animal muscle architecture. Whole-cut steaks and chops — not patties. No other company produces plant-based steaks at commercial scale. Razor-and-blade model: printers + cartridges.
Customers and Distribution
Israel: 200+ restaurants/hotels. Chef Assaf Granit early partner. UK: Asda (Oct 2025) — first "big four" listing. Europe: Giraudi Meats (Italy) distribution. Germany, Netherlands, Finland (MeEat). US: Delayed, not yet available.
Competitors
| Company | Tech | Differentiator |
| Beyond Meat | Extrusion | Scale + retail |
| Impossible Foods | Extrusion + heme | Burger King, taste IP |
| SavorEat (Israel) | Robotic cooking | On-demand |
| Aleph Farms | Cultivated | Different category — real cells |
Investors
| Investor | Round | Type |
| Hanaco Ventures | $135M Series B lead (Jan 2022) | Israeli-origin VC |
| Synthesis Capital | Seed, A, B | UK alt-protein |
| CPT Capital | Multiple | UK alt-protein |
| PHW Group | Later | German poultry |
No new round since Jan 2022. 4+ years on last raise — capital efficiency signal.
Manufacturing and Revenue
Production: Netherlands (volume); Israel (R&D). Own printers. Revenue model: Razor-and-blade (printers + ink cartridges) + direct product sales. Unit economics: EBITDA neutrality projected late 2026 via scale + ink-cost deflation.
Kosher Advantage
Kosher pareve — enables meat-dairy combos. Observant consumers can eat a cheeseburger for the first time. Structural Israeli adoption driver.
Timeline
| Year | Milestone |
| 2018 | Founded, Rehovot |
| 2021 | Israel + Europe launch; whole-cut debut |
| Jan 2022 | $135M Series B (Hanaco) |
| Oct 2025 | Asda UK — first big-four listing |
| 2026 | Finland; updated range; EBITDA neutrality target |
FAQ
What is Redefine Meat?
Israeli 3D-printed plant-based steak company. Founded 2018. CEO Ben-Shitrit. Production in Netherlands.
Is it cultivated meat?
No — plant-based. Different category from Aleph Farms.
Where available?
Israel, UK (Asda), Germany, Netherlands, Finland. Not yet US.
Related Olam Coverage
The Olam Editorial Team
