monday.com
monday.com (Nasdaq: MNDY) — Tel Aviv work-management software platform, the category-defining example of post-2015 Israeli SaaS built directly to global mid-market demand.
Nasdaq: MNDY · Enterprise & Cloud Software · Listed 2021 · Headquartered in Tel Aviv
monday.com (Nasdaq: MNDY) is the Tel Aviv work-management software platform that has, since its 2021 IPO, become a flagship Israeli enterprise-software franchise by market value. Founded in 2012 by Roy Mann and Eran Zinman, it is the category-defining example of the post-2015 generation of Israeli SaaS companies built directly to global mid-market demand.
Company Snapshot
| Ticker | MNDY (Nasdaq) |
| Founded | 2012, Tel Aviv (as daPulse) |
| IPO | June 2021 |
| Headquarters | Tel Aviv |
| Market cap | ~$10–20B (mid-2026) |
| Revenue | ~$1.0B (FY 2024) |
| Employees | ~2,500 |
| Co-CEOs | Roy Mann, Eran Zinman (co-founders) |
WHY MONDAY.COM MATTERS
monday is the clearest demonstration that an Israeli software company can build a category-defining, consumer-grade product for enterprise and mid-market work — and reach Nasdaq scale without ever depending on Israel as a customer base. Its market value overtook the longer-tenured NICE in 2024, making it one of the most valuable Israeli enterprise-software companies on US markets.
Founding & background
monday.com was founded in 2012 in Tel Aviv as daPulse by Roy Mann, Eran Zinman, and Eran Kampf, all veterans of Wix. The original insight was that the work-management category — Trello, Asana, Basecamp — had product-led growth potential at the mid-market with the right consumer-grade design. The company rebranded from daPulse to monday.com in 2017 after acquiring the domain. Mann and Zinman remain co-chief executives.
What they do today
monday's core platform is a configurable, no-code work-management workspace that scales from individual project tracking to enterprise process management. The product surface has expanded into adjacent business systems: monday Sales CRM, monday Dev for engineering teams, and monday Service. Revenue in 2024 was approximately one billion dollars, with high-double-digit growth rates and net dollar retention consistently above one hundred and ten percent. Employees: approximately two thousand five hundred globally, with the engineering majority in Tel Aviv.
Israeli nexus
Headquarters in Tel Aviv. Engineering and product center of gravity is Israeli. Mann, Zinman, and Kampf are Israeli. The company's product culture — design-led, consumer-grade for enterprise use cases — is widely cited as a reference inside the Tel Aviv SaaS community and has produced a notable lineage of senior product and engineering talent.
Tel Aviv SaaS at scale
monday.com's significance in the Israeli economy is that it represents the maturation, not the founding, of a generation. The post-2015 Israeli SaaS cohort — monday, Lemonade, JFrog, WalkMe, Riskified, Global-E, ironSource — built directly to global mid-market and enterprise demand, listed publicly on US markets within five to ten years of founding, and reached billion-dollar revenue scale without significant Israeli customer concentration. monday is the most commercially successful of that cohort by market value, and the cleanest case study in what Tel Aviv SaaS looks like at scale. The product culture it established — design-led, consumer-grade in look and feel, configurable rather than prescriptive — has become a reference point for the next generation of Israeli software founders, and the talent it has produced is already visible across the founding teams of the post-2022 Israeli AI-software wave.
Listing history
monday.com listed on Nasdaq on June 10, 2021, at one hundred and fifty-five dollars per share, valuing the company at approximately six billion eight hundred million dollars. The shares more than doubled by late 2021, peaking above four hundred dollars before retracing through 2022. Current market capitalization is in the ten-to-twenty-billion-dollar range. The company has not executed major M&A as a public company — its growth has been organic.
Why it matters
monday's strategic question is whether its work-management platform is the future system of record for enterprise work — or whether AI agents, built by Microsoft, Google, OpenAI, and a generation of AI-native startups, render the entire work-coordination layer structurally smaller. monday's investment in AI agents (monday AI, the monday Magic agent framework) is its bet that work platforms remain the place where humans coordinate, approve, and audit agent activity. The case against: AI assistants handle more of the coordination layer themselves and reduce the need for the work-management app entirely. The platform's growth rate over the next eight quarters is the read-through.
Watch points
- AI agent product traction — monday AI, Magic, and the developer ecosystem.
- Net dollar retention trajectory — leading indicator of platform stickiness.
- Enterprise mix versus mid-market growth.
- Margin expansion as the company crosses the one-billion-dollar revenue scale.
- Co-CEO continuity — Mann and Zinman at the helm together is unusual at this scale.
Sources
monday.com Ltd., Annual Report on Form 20-F, fiscal year 2024 (filed via SEC EDGAR). Company investor materials at ir.monday.com.
Olam coverage
See the founder profiles of Roy Mann and Eran Zinman (co-founders, co-CEOs); companion Tier A entity profiles of NICE Ltd., Wix.com, and Check Point Software Technologies; and the flagship Olam Nasdaq 20.
The Olam Editorial Team
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