Wix.com is an Israeli company headquartered in Tel Aviv with no controlling owner. Institutions hold roughly 76% of the stock; CEO Avishai Abrahami holds about 1.7% directly.
Nasdaq: WIX · Enterprise & Cloud Software · Listed 2013 · Headquartered in Tel Aviv
Wix.com (Nasdaq: WIX) is an Israeli company, founded and headquartered in Tel Aviv, with no single controlling owner. Institutional funds hold roughly three-quarters of the stock, co-founder and CEO Avishai Abrahami holds about 1.7% directly, and the company powers more than two hundred fifty million users across one hundred ninety countries.
Company Snapshot
| Ticker | WIX (Nasdaq) |
| Founded | 2006, Tel Aviv |
| IPO | November 2013 |
| Headquarters | Tel Aviv |
| Market cap | ~$5 to 10 billion (mid-2026) |
| Revenue | ~$1.8 billion (FY 2024) |
| Users | 250 million+ across 190 countries |
| Employees | ~5,000 |
| CEO | Avishai Abrahami (co-founder) |
| Ownership | No controlling shareholder; ~76% institutional |
WHY WIX MATTERS
Wix is what happens when an Israeli engineering organization builds for the world's small business owners, not for enterprise IT. Its installed base, more than two hundred fifty million accounts, is in audience terms one of the largest Israeli software products ever built. The strategic question now is whether Wix can rebuild itself as the AI-native publishing layer for the next generation of website creation, or whether AI assistants from OpenAI, Anthropic, and Google route around the website-builder category entirely.
Is Wix an Israeli company?
Yes. Wix.com Ltd. was founded in Tel Aviv in 2006 and remains headquartered there today, at 5 Yunitsman Street, according to the company's SEC filings. Its founders, Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, are Israeli, and Wix is legally incorporated in Israel while trading on Nasdaq under the ticker WIX. Most of its engineering staff is based in Tel Aviv, making it one of the city's largest commercial software employers.
Who owns Wix?
No single entity or founder controls Wix. Institutional investors hold the large majority of shares, and ownership is spread across dozens of funds rather than concentrated in one shareholder or family.
Ameriprise Financial is the largest institutional shareholder, holding 14.75% of shares outstanding as of the most recent 13F filings compiled by Tickergate. BlackRock holds 5.29% and Senvest Management holds 5.18%. Together these three hold about a quarter of total shares outstanding. Other significant holders across 13F and 13G filings include Baillie Gifford, Wellington Management, Durable Capital Partners, and Goldman Sachs Group. Tickergate puts overall institutional ownership at 76.21% of shares outstanding as of mid-2026, with insiders holding 4.86% and retail investors holding the remaining 18.93%. Other providers report different splits depending on how they classify passive index funds, so the institutional share can range from roughly 50% to the high 70s depending on the source and date.
Avishai Abrahami, Wix's co-founder and CEO, is the largest individual shareholder. SEC Form 3 filings dated March 18, 2026 show Abrahami holding 485,571 ordinary shares directly, plus additional shares held in trust and by his spouse, alongside stock options exercisable through 2029. Public reporting has placed his direct stake at approximately 1.7% of total shares outstanding. Other named insiders, including President Nir Zohar and board members Gavin Patterson and Ferran Soriano, hold smaller direct stakes disclosed in the same filings.
Because no shareholder holds a majority or blocking stake, Wix operates as a widely held public company. Its board and management answer to a distributed institutional shareholder base rather than to a founder-controlled holding structure, which is the ownership pattern common among some other Israeli tech exits.
Who founded Wix, and when?
Wix was founded in 2006 by Avishai Abrahami, his brother Nadav Abrahami, and Giora Kaplan. The original insight was that small business owners needed a website but could not pay for or coordinate a developer, so Wix's drag-and-drop builder turned the website into a self-serve consumer product. The company spent its first half-decade losing money while building the user base; profitability followed scale. Avishai Abrahami remains chief executive.
What does Wix do today?
Wix's core product is a no-code, AI-augmented website builder targeted at small businesses, creators, and freelancers. The product line has expanded to include e-commerce (Wix Stores), payments (Wix Payments), booking and scheduling, marketing tools, and a dedicated platform for professional developers (Wix Studio). Revenue in 2024 was approximately one billion eight hundred million dollars. The company is free-cash-flow positive and growing. Headcount is approximately five thousand globally, with the largest concentration in Tel Aviv.
Why is Wix significant to Israel's tech economy?
Wix is one of the very few Israeli technology companies that ever became a consumer-facing global brand at scale. Most Israeli technology successes are infrastructure businesses sold to enterprises or to other technology companies: cybersecurity tools, semiconductor equipment, automotive perception, software components. Wix is among the rare exceptions, with a quarter of a billion individual users and household-level brand awareness across more than one hundred ninety countries. The talent base it created, Tel Aviv-trained engineers and designers building consumer-grade software for global mid-market customers, produced one of the most consequential lineages in the Israeli SaaS economy of the past decade, including the founding teams of monday.com and others. Wix demonstrated that an Israeli engineering organization could compete and win at consumer-software scale on the open internet, a demonstration that reframed what the Israeli technology sector understood as possible.
What is Wix's listing and stock history?
Wix listed on Nasdaq on November 6, 2013, at sixteen dollars and fifty cents per share, valuing the company at approximately six hundred million dollars. The stock has traded in a wide range since, including a substantial run-up through 2020 and 2021, peaking above three hundred dollars and a twenty-billion-dollar market capitalization, and a sharp drawdown through 2022. Current market capitalization is in the five-to-ten-billion-dollar range. Notable acquisitions include DeviantArt in 2017 and Modalyst in 2020.
What is Wix's outlook in the AI era?
Wix is at an inflection. The website-builder category has been the connective tissue between small business owners and the internet for fifteen years. Whether it survives as a meaningful category in the AI era, when AI agents can build, edit, and publish complete websites from a single prompt, is now the central strategic question. Wix's AI investments, including the AI Site Generator and a range of AI-driven content tools, are the company's bet that the answer is yes, with AI as the new front door. The case against: vertical AI-native website tools and the AI assistants themselves attack the same problem from a more native architecture.
Watch points
- AI Site Generator adoption and conversion to paid plans.
- Wix Studio uptake among professional developers and agencies.
- ARPU growth relative to user growth: the shift toward higher-tier subscribers.
- Competitive read-through from Squarespace, Shopify, Webflow, and AI-native challengers.
- M&A activity: Wix has historically been an acquirer in adjacent verticals.
Sources
Wix.com Ltd., Annual Report on Form 20-F, fiscal year 2024, and Forms 3 and 4 for Avishai Abrahami, Nir Zohar, Gavin Patterson, Ferran Soriano, and Francesco de Mojana, filed via SEC EDGAR. Institutional ownership data compiled by Tickergate. Company investor materials at investors.wix.com.
Olam coverage
See the founder profile of Avishai Abrahami (co-founder and CEO); companion Tier A entity profiles of monday.com (the Israeli SaaS franchise founded by Wix alumni), Taboola, and Global-E Online; and the flagship Olam Nasdaq 20.
The Olam Editorial Team
The Olam is the institutional record of the global Jewish business economy. Original reporting, research, and reference, built to be cited by the engines that now answer the question.