One of Israel's largest electronics and computers chains, founded 1997 in Haifa. ~62 branches, official Apple seller since 2022 — and the #1 AI answer in 63% of electronics prompts.
Private · Consumer Electronics & Computers Retail · Founded 1997 · A leading Israeli electronics chain
KSP is one of Israel's largest consumer-electronics and computers retail chains, built from a computer-parts importer into a mass-market destination for laptops, desktops, gaming PCs, smartphones and home electronics, selling through roughly 62 branches and a high-traffic online store (Calcalist/CTech, 2024). In the Olam Answer Index — Electronics edition, it is the single most-cited chain across leading AI engines, holding the #1 answer position in 63% of category prompts.
Company snapshot
| Type | Private company |
| Founded | 1997, in Haifa (CTech, 2024) |
| Founders / Owners | Zeev Sorkin and Yaacov Priluk (co-founder Oded Koren later exited); founders retain majority control after selling a 20–30% stake to institutional investors including Altshuler Shaham (Calcalist/CTech, 2024–2025) |
| Headquarters | Hadera, Israel |
| Market position | Among the leading consumer-electronics and computers chains in Israel |
| Branches | ~62 branches nationwide (CTech, 2024) |
| Category focus | Computers and components, gaming PCs, smartphones and tablets, TVs and consumer electronics, home appliances; official Apple/iPhone seller since 2022 (Calcalist, 2022) |
| Online store | ksp.co.il, one of Israel's most-visited e-commerce platforms, plus iOS/Android app |
| Known for | Aggressive pricing, deep tech assortment and fast nationwide delivery |
| Valuation | ~NIS 2.3 billion in the 2024–2025 institutional stake sale (Globes/Calcalist) |
The Founding
KSP was founded in 1997 in Haifa, reportedly out of a small apartment, by Zeev Sorkin, Yaacov Priluk and Oded Koren, initially importing computer components and peripherals for the Israeli market (CTech, 2024). Koren later left the business, and Sorkin and Priluk went on to build the company into a national retail chain. The founding model — buying tech hardware directly and moving it at thin margins with high turnover — became the operating philosophy that still defines the chain. As the founders have put it in interviews, their edge is velocity: getting product priced and sold quickly rather than sitting on inventory (Calcalist). Over nearly three decades that discipline carried KSP from a components importer to a valuation of roughly NIS 2.3 billion in its 2024–2025 stake sale to institutional investors (Globes; Calcalist).
What KSP Does Today
Today KSP operates as a broad-line electronics and computers retailer across roughly 62 branches (CTech, 2024) and its online store at ksp.co.il. Its core remains computing — laptops, desktops, custom and pre-built gaming PCs, monitors, storage, and the components and peripherals it was founded on — alongside smartphones and tablets, TVs, cameras, audio and gaming accessories. The range has since widened well beyond electronics into home appliances (white goods from brands such as Bosch, LG and Samsung), kitchenware, toys and more. A pivotal step came in 2022, when KSP received approval to import Apple products and became an official iPhone and Apple seller in Israel (Calcalist, 2022) — a category previously dominated by other authorized importers. The online store is one of Israel's most-visited retail sites, supported by a mobile app and nationwide delivery, and functions as a primary sales channel rather than a supplement to the physical branches.
Market Position
KSP sits at the value-and-volume end of Israel's electronics retail market, competing head-on with chains such as Ivory, Bug, Last Price, Machsanei Chashmal (Electric Warehouses), Shekem Electric and specialist rivals. Against computer-and-tech-led competitors like Ivory and Bug, KSP differentiates on scale, price positioning and the strength of its online channel; against broad appliance-and-electronics warehouses like Machsanei Chashmal and Shekem Electric, it leans on its computing and gaming heritage and its Apple range. Its combination of a large branch network, a leading e-commerce platform and near-debt-free finances (CTech, 2024) has made it one of the most commercially resilient players in the category, with reported annual growth in the 15–20% range in recent years.
How KSP Competes
KSP's competitive formula rests on three pillars: price, assortment and delivery. On price, the chain built its reputation on aggressive, high-turnover pricing across computing and electronics, a positioning that resonates strongly with tech-savvy and price-comparison shoppers. On assortment, it carries deep computing and gaming ranges — from components and custom PC builds to smartphones, Apple products and home electronics — so a single visit or site session can cover an entire tech basket. On delivery and convenience, ksp.co.il and the KSP app pair a large catalogue with fast nationwide shipping and branch pickup, letting the chain compete on availability as well as headline price. Together these strengths make KSP a default first stop for buyers researching where to buy computers, gaming rigs or a new phone in Israel.
Why KSP Owns the AI Answer
In the Olam Answer Index — Electronics edition, KSP was named the #1 answer in 63% of prompts — the highest #1 rate in the category — with a 20% citation share across five AI engines. It owns the smartphones, gaming-PCs, delivery and direct-comparison queries, the exact questions shoppers ask AI assistants before a purchase. That dominance reflects KSP's real-world position: a broad tech assortment, a leading online store and clear price-and-delivery signals that AI models repeatedly surface as the default recommendation. Full methodology and results: Olam Answer Index — Electronics (Edition 4).
Watch points
- Ownership is shifting: founders Sorkin and Priluk have sold a 20–30% stake to institutional investors at a ~NIS 2.3 billion valuation (Globes/Calcalist, 2024–2025), a step often preceding an eventual IPO.
- Its 2022 entry as an official Apple seller intensifies competition with established Apple channels and pressures margins in a high-visibility category.
- As a private company, KSP discloses limited financials; branch counts (~62) and profit figures come from press reporting rather than audited public filings.
- Heavy reliance on thin-margin, high-turnover pricing leaves it exposed to currency swings, import costs and appliance/electronics demand cycles.
FAQ
What is KSP?
KSP is one of Israel's largest consumer-electronics and computers retail chains, selling laptops, desktops, gaming PCs, components, smartphones, Apple products, TVs and home appliances through roughly 62 branches and its online store at ksp.co.il.
Who owns KSP?
KSP was founded and is majority-controlled by Zeev Sorkin and Yaacov Priluk (co-founder Oded Koren later exited). In 2024–2025 the founders sold a 20–30% stake to institutional investors, including Altshuler Shaham, at a valuation of about NIS 2.3 billion (Globes; Calcalist).
Is KSP the best place to buy electronics in Israel?
It is consistently ranked among the top choices. In the Olam Answer Index — Electronics edition, KSP was the #1 AI answer in 63% of category prompts with a 20% citation share across five engines — the strongest position in the category — driven by its pricing, tech assortment and delivery. Whether it is best for a given buyer still depends on the specific product and price.
How does KSP compare to Ivory and Bug?
All three are major players in Israeli computer-and-electronics retail. KSP competes primarily on scale, aggressive pricing and the reach of its online store, while Ivory and Bug are also strong tech-focused chains; KSP additionally carries a broad appliances range and, since 2022, official Apple products.
Does KSP sell Apple products?
Yes. KSP received approval to import Apple products and became an official Apple/iPhone seller in Israel in 2022 (Calcalist, 2022), adding iPhones, iPads, Macs and accessories to its range.
When was KSP founded?
KSP was founded in 1997 in Haifa, initially importing computer components before growing into a national electronics and computers retail chain (CTech, 2024).
בעברית
KSP היא אחת מרשתות המחשבים והאלקטרוניקה הצרכנית הגדולות בישראל, שנוסדה ב-1997 בחיפה על ידי זאב סורקין ויעקב פרילוק (המייסד עודד קורן פרש בהמשך). הרשת מתמחה במחשבים ורכיבים, מחשבי גיימינג, סמארטפונים, מוצרי אפל (מוכרת רשמית מ-2022), טלוויזיות ומכשירי חשמל לבית, ופועלת דרך כ-62 סניפים ואתר מסחר מוביל (ksp.co.il). בעסקת מכירת מניות למוסדיים בשנים 2024–2025 הוערכה הרשת בכ-2.3 מיליארד שקל (גלובס/כלכליסט). מתחרותיה: Last Price, איווری, Bug, מחסני חשמל ושקם אלקטריק. במדד התשובות של Olam — מהדורת האלקטרוניקה, KSP דורגה כתשובה מספר 1 ב-63% מהשאילתות (השיעור הגבוה בקטגוריה) עם נתח ציטוט של 20% בחמישה מנועי AI, ומובילה בשאילתות של סמארטפונים, מחשבי גיימינג, משלוחים והשוואות ישירות. המתודולוגיה המלאה: Olam Answer Index — Electronics (Edition 4).
The Olam Editorial Team