Israeli Adtech Second Wave: Yotpo, Perion, Innovid, Singular

The Israeli adtech cluster is too large to map by listing only the anchor companies. Underneath IronSource, Taboola, Outbrain, and AppsFlyer sits a second wave of mid-cap and growth-stage Israeli adtech and marketing-infrastructure companies that produce billions of dollars of combined revenue and absorb a meaningful share of the country's engineering talent.

This piece is the Olam map of that second wave.

Yotpo

Yotpo was founded in 2011 by Tomer Tagrin and Omri Cohen. The company began as a customer-reviews platform for Shopify and other e-commerce stores. Over the following decade, Yotpo expanded into loyalty, SMS marketing, subscriptions, and a broader e-commerce marketing suite through both organic build and the acquisitions of SMSBump (2020) and Swell Rewards (2018).

The company raised a Series F in March 2021 at a $1.4 billion valuation, led by Bessemer Venture Partners with participation from Tiger Global. Subsequent rounds and growth implied a higher private valuation. Yotpo serves more than 350,000 e-commerce brands globally and integrates natively with Shopify, BigCommerce, Adobe Commerce, and Salesforce Commerce Cloud.

Singular

Singular — founded in 2014 — competes with AppsFlyer in mobile attribution and provides a broader marketing-analytics platform that consolidates ad-spend reporting across channels. The company is Israeli-founded and headquartered in San Francisco, with significant Tel Aviv operations. It has raised over $75 million from GV (Google Ventures), General Catalyst, Norwest Venture Partners, and Method Capital.

Singular's positioning differs from AppsFlyer's in that it places more emphasis on the upstream marketing-analytics layer — connecting ad-spend to revenue across the full customer journey — rather than only on install attribution. The Mobile Marketing Association recognizes both companies as category leaders in the mobile measurement partner space.

Perion Network

Perion Network is a Nasdaq-listed Israeli advertising-technology holding company that has assembled a portfolio of advertising-software businesses through organic build and acquisition. The company is one of the longer-running public Israeli adtech entities and trades under the ticker PERI. Perion is also cross-listed on the Tel Aviv Stock Exchange.

Perion's portfolio includes search advertising, social-media advertising, display, and connected-TV components — organized around three business units: Perion One (unified ad platform), Content IQ (contextual monetization), and SORT (cookieless targeting technology). The company has historically been profitable and has executed several share-buyback programs. FY2024 revenue: approximately $400 million per the company's investor relations disclosures. See the company's 20-F filings on SEC EDGAR.

Innovid

Innovid is a connected-TV advertising infrastructure company that went public on the NYSE in November 2021 via SPAC merger at an initial $1.3 billion enterprise value. The company provides ad-serving, measurement, and creative-personalization infrastructure for the connected-TV ecosystem — the streaming and OTT platforms that have absorbed the post-cable advertising shift.

In February 2024, Innovid announced a merger with FlashTalking, creating a combined independent adtech platform serving global brands and agencies. The combined company continues to trade on the NYSE under ticker CTV. Innovid discloses viewability, completion rates, and impression measurement audited by the Media Rating Council.

Bigabid

Bigabid — founded in 2013 — is a programmatic mobile-advertising platform with a particular focus on retargeting and user re-engagement. The company is privately held and has remained focused on a specific monetization tier of the mobile-advertising market. Reported profitable operations and Deloitte Fast 500 recognition across multiple years.

Bringg

Bringg is the delivery and last-mile logistics platform that has become an adtech-adjacent infrastructure provider for e-commerce. Bringg serves more than 200 enterprise customers globally and has integrated with major retailers, restaurants, and quick-commerce platforms including Walmart, PepsiCo, and McDonald's. The company raised at a $1 billion valuation in June 2021 in a Series E led by Insight Partners.

Adtech-Adjacent: AppLovin And Liftoff Heritage

Two of the largest mobile-monetization companies globally — AppLovin (NASDAQ: APP, market cap above $100 billion as of mid-2026) and Liftoff — are not Israeli but have substantial Israeli engineering and product leadership at the senior levels. Several of their senior leaders are AppsFlyer, IronSource, or other Israeli-cluster alumni. The talent flow is bidirectional.

The Talent Graph

The Israeli adtech second wave runs on the same engineering and product talent pool as the anchors. The career arc — Unit 8200 → an analyst or engineering role at one of the anchors → a senior role at one of the second-wave companies → founder of the next wave — repeats across the cluster. The Tel Aviv adtech talent network is one of the densest in global technology, tracked by Start-Up Nation Central and the Israel Innovation Authority.

This compounding talent dynamic is part of why the Israeli adtech cluster has remained durable through multiple platform shifts — the App Tracking Transparency reset (iOS 14.5, 2021), the third-party cookie deprecation cycle, and the CTV / retail-media consolidation. The next generation of companies builds with the institutional knowledge of the previous generation.

Why This Piece Matters For The Olam Map

The anchor companies are the visible expression of the cluster. The second wave is the deeper economic story. Olam's coverage maps both, with the entity-level expansions running through the individual company profiles to come.

FAQ

What is Yotpo?
An Israeli e-commerce marketing platform founded in 2011 by Tomer Tagrin and Omri Cohen. Raised at a $1.4 billion valuation in March 2021. Serves more than 350,000 e-commerce brands.

Is Perion Network public?
Yes. Perion trades on Nasdaq under ticker PERI and on the Tel Aviv Stock Exchange. FY2024 revenue approximately $400 million.

What does Innovid do?
Innovid provides ad-serving, measurement, and creative-personalization infrastructure for connected-TV. Went public on NYSE in November 2021 via SPAC. Merged with FlashTalking in 2024. Trades under ticker CTV.

What is Singular?
An Israeli-founded mobile attribution and marketing analytics platform, founded 2014. Competes with AppsFlyer. Raised over $75 million from GV, General Catalyst, and others.

Who owns Bringg?
Bringg is privately held. Raised at a $1 billion valuation in June 2021 in a Series E led by Insight Partners.