Hogla-Kimberly, now Kimberly-Clark Israel: founded 1963, became a Kimberly-Clark joint venture in 1996, and moved to full Kimberly-Clark ownership in 2015. Brands include Huggies, Titulim, Lilly, and Kleenex.
Hogla-Kimberly, known today as Kimberly-Clark Israel, is the country's leading manufacturer of diapers, tissue, and paper-based hygiene products. Founded in 1963 as Hogla, the company became a joint venture with Kimberly-Clark Corp in 1996 and passed into full Kimberly-Clark ownership in 2015. Its brands include Huggies, Titulim, Lilly, and Kleenex.
When Was Hogla-Kimberly Founded?
Hogla-Kimberly began operating in Israel in 1963, according to PitchBook's 2026 company profile of the firm. The company started as an Israeli manufacturer of tissue and paper products before expanding into diapers and feminine-hygiene items. It went on to become a subsidiary of Hadera Paper, the paper group then controlled by Avraham Livnat's family.
How Did Kimberly-Clark Enter the Israeli Market?
Kimberly-Clark Corp formed a joint venture with Hogla in 1996, renaming the combined business Hogla-Kimberly Ltd. By the time of the deal that gave Kimberly-Clark full control, the company already held a 50.1 percent stake in Hogla-Kimberly.
Hadera Paper sold its remaining 49.9 percent stake to Kimberly-Clark for NIS 650 million in January 2015, according to Globes' report on the sale. The deal made Hogla-Kimberly a wholly owned subsidiary of Kimberly-Clark Turkey, itself a unit of Kimberly-Clark Corp.
What Brands Does Hogla-Kimberly Sell?
Hogla-Kimberly's diaper brands are Huggies and Titulim. As of a 2010 Globes report on the Huggies diaper line, Huggies held 53 percent of Israel's diaper market and Titulim held 13 percent, giving the company a combined 70 percent share against Procter & Gamble's Pampers at 25 percent. The company's paper and tissue lines carry the Lilly, Kleenex, Molett, and Shmurat Teva names, according to PitchBook's 2026 profile.
Where Is Hogla-Kimberly Based?
Hogla-Kimberly is headquartered in the Ramla area, with a logistics and manufacturing presence in Tzrifin, according to PitchBook's 2026 profile. U.S. customs records tracked by Panjiva show 84 recorded shipments for Hogla Kimberly Marketing Ltd since 2007, most moving between Kimberly-Clark's Mexican and American units and the Israeli operation.
Source data: PitchBook company profile of Hogla-Kimberly (2026); Globes, "Kimberly-Clark buys Hogla diapers from Hadera Paper" (Jan. 26, 2015); Globes, "Hogla-Kimberly to switch Huggies diaper technology" (Dec. 22, 2010); Panjiva U.S. customs shipment records for Hogla Kimberly Marketing Ltd. Data current as of Q3 2026.
How we report: Olam stories draw on public filings, company disclosures and named sources, checked by our editors. Read our methodology · Corrections
