Israeli apps used by millions worldwide include Waze, Wix, Fiverr, Viber, Moovit, Facetune, MyHeritage and monday.com. Here are 13 with their founders, owners and the user figures each company reports.
Israeli apps used by millions worldwide include Waze, Wix, Fiverr, Viber, Moovit, Facetune, MyHeritage and monday.com. Waze, acquired by Google in 2013 for about $1.1 billion, and Wix, with about 310 million users in 2026 per its own report, are among the best known. Five of the 13 apps profiled here were sold to foreign owners, and their user figures measure different things.
Israel is internationally recognized for cybersecurity, semiconductor technology and enterprise software. But many of the country's most successful technology exports are consumer applications used around the world. For a wider brand list, see Olam's guide to 20 famous Israeli brands.
Some of these companies remain independent. Others have been acquired by international technology corporations, and several have become publicly traded businesses worth billions of dollars.
1. Waze: The Navigation App That Changed Driving
Waze is one of the most recognizable consumer applications developed in Israel. The company was founded in 2008 by Ehud Shabtai, Amir Shinar and Uri Levine, and Google acquired it in 2013.
The navigation platform uses information contributed by drivers to identify traffic congestion, accidents, road closures and other changing road conditions. Unlike traditional navigation systems that relied primarily on static maps, Waze helped popularize crowdsourced, real-time traffic information.
In June 2013, Google announced its acquisition of Waze, a transaction widely reported at approximately $1.1 billion. The deal showed that an Israeli startup could compete in a consumer technology category dominated by much larger international companies. For far larger transactions, see the biggest Israeli exits ever.
Why it matters: Waze helped change how drivers navigate cities and respond to traffic conditions.
Source: Google's June 2013 acquisition announcement.
2. Wix: Making Website Creation Accessible
Wix lets individuals and businesses build professional-looking websites without traditional programming expertise. The company was founded in Tel Aviv in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan, and trades on Nasdaq under the ticker WIX.
Its visual website-building platform became popular with entrepreneurs, freelancers, small businesses and online retailers. Over time, Wix expanded into e-commerce, scheduling, marketing tools, business management and artificial intelligence.
In its 2026 State of Websites report, Wix described a global user base of approximately 310 million. That figure represents users across its platform rather than monthly active users. For the company's financial picture, see Olam's ranking of the most profitable Israeli tech companies.
Why it matters: Wix helped make website creation accessible to people without software-development backgrounds.
Source: Wix's 2026 State of Websites report.
3. Fiverr: The Global Freelance Marketplace
Fiverr is an online marketplace where people buy and sell freelance services. It was founded in 2010 by Micha Kaufman and Shai Wininger, went public in 2019, and trades on the NYSE under the ticker FVRR.
The platform initially became known for services offered at starting prices of $5. Its marketplace later expanded to include graphic design, programming, marketing, writing, video production, consulting and other professional services.
According to its third-quarter 2026 financial results, Fiverr had approximately 2.4 million annual active buyers as of September 30, 2026, compared with about 3.3 million a year earlier. That figure measures buyers who made purchases during the preceding 12 months, not the platform's total registered user base.
Why it matters: Fiverr helped make freelance services easier to discover and purchase internationally.
Source: Fiverr's third-quarter 2026 financial results.
4. Viber: International Messaging and Calls
Viber is a messaging and internet-calling application with Israeli entrepreneurial roots. It launched in 2010 and was co-founded by Talmon Marco and Igor Magazinnik.
The platform lets users send messages, share media and make voice and video calls over internet connections. Viber became especially popular in parts of Eastern Europe, Southeast Asia and other international markets.
Japanese technology group Rakuten acquired Viber in 2014 for approximately $900 million. According to Rakuten, Viber had more than 1.55 billion cumulative registered users by September 2024. That figure should not be confused with monthly active users.
Why it matters: Viber helped expand access to internet-based international communication.
Source: Rakuten's acquisition announcement and subsequent corporate disclosures.
5. Moovit: Public Transportation Navigation
Moovit helps users navigate public transportation networks. It was founded in 2012 by Nir Erez, Roy Bick and Yaron Evron, and Intel agreed to acquire it in 2020, completing the deal in 2021.
The application combines information about buses, trains, walking routes and other transportation options. It also incorporates information from transit operators and users to provide updates about transportation conditions.
Intel acquired Moovit for approximately $900 million, and the company subsequently became part of Mobileye. Moovit's official company information reports that its technology has served more than 1.7 billion users across its platforms, covering approximately 3,500 cities in 112 countries. The figure reflects cumulative reach rather than current monthly active users.
Why it matters: Moovit helped simplify public transportation planning in unfamiliar cities.
Source: Moovit's official company information.
6. Facetune: Mobile Photo Editing
Facetune is one of the best-known mobile photo-editing applications, developed by Lightricks, a company founded in Jerusalem in 2013. The app lets users adjust portraits, edit facial features, improve lighting and make other visual changes.
The product became especially popular as social media increased demand for easy-to-use mobile editing tools. Lightricks subsequently expanded into additional photography, video and AI-powered creative applications.
According to Lightricks, its consumer applications Facetune, Photoleap and Videoleap have collectively generated more than 730 million downloads. That is a combined figure across the three products, not a separate download count for Facetune.
Why it matters: Facetune helped bring sophisticated portrait-editing capabilities to smartphones.
Source: Lightricks' official company information.
7. MyHeritage: Discovering Family History
MyHeritage is an Israeli-founded genealogy platform that helps people research their family histories. Gilad Japhet founded the company in 2003, and Francisco Partners acquired it in 2021.
Users can build family trees, search historical records, explore genealogical connections and use DNA-related family-history services. The company expanded internationally through technology development, acquisitions and the digitization of historical records, and it introduced AI-assisted features for enhancing, colorizing and animating historical photographs.
MyHeritage reported 85 million users worldwide when announcing its acquisition by Francisco Partners in 2021. Its current corporate information describes a database containing tens of millions of family trees and billions of historical records.
Why it matters: MyHeritage helped make family-history research accessible through consumer software.
Source: MyHeritage's official corporate history and acquisition announcement.
8. monday.com: Organizing Work Around the World
monday.com is an Israeli-founded work-management platform that businesses use to organize projects, teams and workflows. Roy Mann and Eran Zinman founded it in 2012, and it trades on Nasdaq under the ticker MNDY.
Its visual interface lets users track tasks, assign responsibilities, manage deadlines and coordinate projects. The company expanded from project-management software into broader business applications, including customer relationship management and software-development workflows. In 2026, monday.com accelerated its positioning around artificial intelligence and automated business processes.
The company stated in May 2026 that approximately 250,000 customers used its platform. Those customers are organizations or accounts, not individual users. For how monday.com compares on research spending, see Olam's Israeli tech R&D spending ranking.
Why it matters: monday.com helped popularize visual, configurable software for managing business operations.
Source: monday.com's 2026 corporate announcements.
9. Simply Piano: Learning Music Through an App
Simply Piano is a music education application developed by Simply, formerly known as JoyTunes, an Israeli-founded company started in 2010. The app provides interactive piano lessons for beginners and more experienced learners.
It uses audio recognition and interactive feedback to help users practice. Simply Piano became part of a broader portfolio of music-learning products developed by the company, and it shows how Israeli consumer technology companies have expanded beyond enterprise software into digital education.
Why it matters: Simply Piano made structured piano lessons available through smartphones and tablets.
Source: Simply's official product and company information.
10. Photoleap: AI-Powered Photo Creation
Photoleap is a consumer photo-creation application developed by Lightricks, the Jerusalem-founded company behind Facetune. The platform provides photo-editing and creative tools, including AI-powered image generation and image transformation.
Its capabilities let users create visual content without relying exclusively on traditional desktop editing software. Photoleap reflects the evolution of Israeli consumer software from conventional mobile editing toward generative artificial intelligence.
Together with Facetune and Videoleap, Photoleap belongs to Lightricks' consumer application portfolio, which the company says has generated more than 730 million downloads.
Why it matters: Photoleap brings advanced image creation and editing capabilities to mobile devices.
Source: Lightricks' official company and product information.
11. Videoleap: Mobile Video Editing
Videoleap is a mobile video-editing application developed by Lightricks, the Jerusalem-founded company behind Facetune and Photoleap. The platform provides tools for editing clips, applying effects, combining visual elements and creating content for digital platforms.
It is designed for creators who want editing capabilities without relying entirely on professional desktop software. As video became increasingly important across social media, mobile editing applications gained a larger role in content production.
Videoleap is one of three applications included in Lightricks' reported total of more than 730 million consumer-app downloads.
Why it matters: Videoleap helped make video-editing tools more accessible to mobile creators.
Source: Lightricks' official company information.
12. Slotomania: A Global Mobile Gaming Franchise
Slotomania is a free-to-play social casino-style game developed by Playtika, an Israeli-founded gaming company. It launched in 2011 and offers virtual slot-machine entertainment without conventional cash gambling payouts. A consortium led by China's Giant Interactive acquired Playtika in 2016, so the company is among the foreign-owned entries here.
Playtika helped establish Israel as an important center for mobile gaming and social entertainment, and it later expanded its portfolio through additional game development and acquisitions. For another Israeli mobile-game success, read about Moon Active, the company behind Coin Master.
In 2025, Playtika reported more than 28 million monthly active users across its gaming portfolio. That figure covers the company's games collectively, rather than Slotomania alone.
Why it matters: Slotomania became a prominent example of Israeli-developed mobile entertainment reaching international audiences.
Source: Playtika's official corporate information and Slotomania announcements.
13. Gett: Taxi Booking and Business Transportation
Gett is a transportation-booking platform founded in 2010 by Israeli entrepreneurs Dave Waiser and Roi More. The company was originally known as GetTaxi and built an application that connected passengers with licensed taxi services.
The business expanded internationally and later put a greater emphasis on corporate transportation services. Gett became particularly recognizable in markets including Israel and the United Kingdom, and its history illustrates how Israeli entrepreneurs took part in the early growth of smartphone-based transportation platforms.
Unlike some other companies on this list, Gett does not provide a consistently available, current public figure establishing its total worldwide users.
Why it matters: Gett helped digitize taxi booking and corporate ground transportation.
Source: Gett's corporate information and historical company announcements.
Which Israeli Apps Have the Largest Reported Audiences?
Several Israeli-founded applications have reported substantial international adoption, but their published statistics measure different things. Registered users, cumulative downloads, annual buyers, business customers and monthly active users are different metrics, so the figures below should not be read as a direct ranking.
| App or Platform | Reported Scale | Measurement |
|---|---|---|
| Viber | More than 1.55 billion | Cumulative registered users, September 2024 |
| Moovit | More than 1.7 billion | Cumulative users across platforms |
| Lightricks consumer apps | More than 730 million | Combined downloads of Facetune, Photoleap and Videoleap |
| Wix | Approximately 310 million | Global platform users, 2026 |
| MyHeritage | 85 million | Users reported in 2021 |
| Playtika | More than 28 million | Monthly active users across its gaming portfolio |
| Fiverr | Approximately 2.4 million | Annual active buyers, September 2026 |
| monday.com | Approximately 250,000 | Business customers, May 2026 |
Why Has Israel Produced So Many Successful Apps?
Israel's technology sector developed around a combination of engineering talent, venture capital, research institutions and entrepreneurs experienced in building products for international markets. Because Israel's domestic consumer market is relatively small, many Israeli technology companies have targeted global customers from their earliest stages.
Waze addressed navigation challenges relevant to drivers internationally, and Wix simplified website creation for businesses around the world. Fiverr created a marketplace connecting service providers with international buyers, Viber competed in global communications, and MyHeritage built products for families researching their ancestry across national borders.
How Many of These Apps Are Still Israeli-Owned?
Five of the 13 entries were sold to foreign owners: Waze to Google, Viber to Rakuten, Moovit to Intel, MyHeritage to Francisco Partners and Playtika to a Giant Interactive consortium. Three others, Wix, Fiverr and monday.com, are listed on U.S. exchanges.
For the wider pattern, Olam tracks Israeli brands owned by foreign companies, and its list of Israel's top Nasdaq-listed companies covers the public side.
Frequently Asked Questions
What are the most famous Israeli apps?
Waze, Wix, Fiverr, Viber, Moovit, Facetune, MyHeritage and monday.com are among the best-known Israeli-founded digital platforms.
Was Waze invented in Israel?
Yes. Waze originated in Israel and was acquired by Google in 2013.
Is Wix an Israeli company?
Yes. Wix was founded in Tel Aviv in 2006 and is publicly traded on Nasdaq.
Was Fiverr founded in Israel?
Yes. Israeli entrepreneurs Micha Kaufman and Shai Wininger founded Fiverr in 2010.
Is Viber Israeli?
Viber has Israeli entrepreneurial roots. Japanese technology group Rakuten acquired the company in 2014.
Is Facetune an Israeli app?
Yes. Lightricks, a technology company founded in Jerusalem, developed Facetune.
What Israeli apps are used for business?
Wix, Fiverr and monday.com are prominent examples of Israeli-founded platforms serving businesses internationally.
Are all these apps still Israeli-owned?
No. Some remain independent Israeli-founded businesses, while others were acquired by international corporations.
How we report: Olam stories draw on public filings, company disclosures and named sources, checked by our editors. Read our methodology · Corrections
