Israeli pop star Noa Kirel signs a five-year deal as the face of Israel's Fashion Club and will co-design a streetwear collection. Terms were not disclosed.
Noa Kirel, whom Israeli media call the country's biggest pop star, signed a five-year deal in June 2026 to be the face of the Israeli fast-fashion chain Fashion Club and to co-design a streetwear capsule collection. Financial terms were not disclosed, and the company called it a record deal by Israeli standards. Kirel also stars in the Prime Video series Mírame Así, which premiered in Latin America on October 9.
What does Noa Kirel's Fashion Club deal include?
The deal makes Kirel the face of Fashion Club for five years, leading its main campaigns and taking an active part in designing a streetwear capsule collection that reflects her personal style. The announcement came on Thursday, June 18, 2026, according to Walla Fashion, and Maariv reported that the first campaigns and the joint collection were due to launch in the following months.
The financial terms were not published. Israeli outlets reported that the company described the agreement as one of the largest fashion deals signed in Israel in recent years, a description that comes from Fashion Club itself, not from an independent source.
Eliran Super, the owner and CEO of Fashion Club, said, according to Maariv, that Kirel embodies persistence, hard work and a constant drive to move forward, and that the choice was based on shared values and not only on exposure. Kirel said the brand speaks to its customers at eye level and offers street fashion that everyone can afford.
What is Fashion Club?
Fashion Club is an Israeli fast-fashion chain that has operated for more than a decade and is known for accessible prices, according to Walla Fashion. Globes reported that the chain opened its fifth branch, in Netanya, with an investment of about NIS 4 million, and that Kirel attended the opening as its new ambassador.
Israel Hayom reported that the Netanya branch opened on Sunday, June 21, and that Kirel told guests the work on the joint collection had already begun. The reports reviewed by Olam did not give a launch date for the collection.
How have Noa Kirel's Israeli retail deals changed over time?
Kirel's Israeli retail partnerships have grown from a single capsule collection in 2019 to a five-year ambassador and design contract in 2026, according to Israeli press reports collected below. The sources are the fashion magazine At, Ice.co.il and the announcement coverage of the Fashion Club deal.
| When | Partner | What Kirel did | Reported detail |
|---|---|---|---|
| January 2019 | Renuar | Became the fashion chain's ambassador | The At magazine report says she had been its spokesperson since that January |
| September 22, 2019 | Renuar | Launched the NK streetwear capsule collection | Prices ran from NIS 60 to NIS 260, with an overall at NIS 259.90, according to At |
| About 2020 to 2021 | Super-Pharm | Eyewear line UNIC NK, a perfume, and optics and hair-product collections | Ice.co.il reported in July 2022 that the partnership had started more than two years earlier |
| July 2022 | Super-Pharm | Announced her first beauty brand, SHOWTIME | More than 50 makeup, body care and accessory items at NIS 49 to NIS 199 each, according to Ice.co.il |
| June 2026 | Fashion Club | Five-year face of the brand plus co-designed streetwear capsule | Terms undisclosed, described by the company as a record for Israel |
Olam's reading of the timeline is that each step has been longer and more hands-on than the last, from a one-season capsule with a single chain to a multi-year contract that includes design work. That is an observation based on the reports above, not a figure any company has published.
How does the deal fit Noa Kirel's career?
The Fashion Club contract adds a local retail partner to a brand portfolio that already included international names. Kirel, 25, has won the MTV Europe Music Award for Best Israeli Act six times between 2017 and 2024, according to Wikipedia, and signed with Atlantic Records in 2020 in a deal ISRAEL21c reported as the largest of its kind for an Israeli artist.
The Jewish Chronicle described her as a brand ambassador for Adidas and Peugeot and the face of Samsung Galaxy AI. The talent agency MN2S lists UTA as her representative for brand partnerships worldwide excluding Israel. Calcalist reported in August 2026 that she attended an Adidas and Foot Locker launch as one of the brand's ambassadors.
In television, Variety reported that Prime Video acquired the 24-episode Latin American romance series Mírame Así, El Camino de Noa, in which Kirel plays a character named Noa opposite the Argentine actor Agustín Bernasconi. The series is produced by Yair Dori's Sipur with the Argentine company Fam Contenidos and aired on América TV in Argentina. Señal News reported that it ranked second on Prime Video's Top 10 chart in Argentina after its October 9 premiere and that Sipur is offering it to buyers at Mipcom.
How much does Noa Kirel charge for a private event?
Noa Kirel charges NIS 110,000 to 150,000 before VAT for a private event, or about NIS 129,800 to 177,000 after Israel's 18% VAT, according to Olam's 2026 Performer Fee Index. A Hebrew edition is available as the אינדקס תעריפי האמנים 2026.
| Artist | Fee before VAT (NIS) | Index tier |
|---|---|---|
| Omer Adam | 150,000 to 200,000 | 1 |
| Noa Kirel | 110,000 to 150,000 | 2 |
| Sarit Hadad | 100,000 to 135,000 | 2 |
| Rita | 100,000 to 120,000 | 3 |
| Idan Amedi | 75,000 to 100,000 | 4 |
The index notes that Kirel's price rose after her international profile grew following Eurovision. These are wedding-circuit rates for a 40 to 50 minute set, and they do not include what a brand pays for an ambassador contract like Fashion Club's.
Where does this fit in Israel's celebrity business?
Kirel's deals show how Israeli stars now work as brand partners and co-designers, not only as paid faces. Olam tracks the trend in its hubs for retail and consumer brands and Israeli media and entertainment.
For comparison, see Olam's report on Rotem Sela's Better supplements brand, its report on Omer Adam's net worth, concert prices and estimated profit, and the duo Static and Ben El Tavori, who signed their own international recording deal with Capitol Records. Idan Amedi, who earns a lower fee in the same index, is the subject of Olam's report on Aroma's black coffee brand.
Fashion Club has not published the contract value, and no launch date for the Kirel collection appears in the reports Olam reviewed.
Frequently asked questions
What does Noa Kirel's Fashion Club deal include?
A five-year contract making her the face of the Israeli fast-fashion chain, with an active role in co-designing a streetwear capsule collection. Financial terms were not disclosed.
When was the Fashion Club deal announced?
On Thursday, June 18, 2026, according to Walla Fashion. No launch date for the collection appears in the reports Olam reviewed.
What is Fashion Club?
An Israeli fast-fashion chain that has operated for more than a decade and is known for accessible prices. It opened its fifth branch, in Netanya, with an investment of about NIS 4 million, Globes reported.
How much does Noa Kirel charge for a private event?
NIS 110,000 to 150,000 before VAT, or about NIS 129,800 to 177,000 after 18% VAT, according to Olam's 2026 Performer Fee Index.
Which other Israeli brands has Noa Kirel worked with?
Renuar, with an NK streetwear capsule in 2019, and Super-Pharm, with the UNIC NK eyewear line and the SHOWTIME beauty brand announced in 2022.
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