eToro agreed to buy Argentine fintech LB Finanzas and make Argentina its Latin America hub. Price and closing date are undisclosed. Here is what eToro, LB Finanzas and Argentina's ambassador said.
eToro, the Nasdaq-listed Israeli-founded trading platform, agreed on November 4, 2026, to acquire LB Finanzas, an Argentine financial app founded in Rosario in 2018. The deal is eToro's fourth acquisition of 2026 and makes Argentina its Latin America hub. Terms were not disclosed, and completion depends on customary closing conditions. The executive running the region, Tali Salomon, grew up in Rosario.
What is LB Finanzas, and what does eToro get?
LB Finanzas is an Argentine all-in-one financial app that lets hundreds of thousands of users invest in US stocks and ETFs, crypto and money market funds, and hold Argentine peso and US dollar accounts, according to eToro's press release. The same release says the app serves both individuals and businesses and is regulated by Argentina's National Securities Commission (CNV) and the Central Bank (BCRA).
Camilo Cristia, co-founder and CEO of LB Finanzas, said the company started in Rosario with a simple idea: that any Argentine should be able to invest with the same tools people use internationally. He told customers that nothing changes today, and that more products and more scale will come with the same team. The Cadena Judía report carried the same statements for Argentina's Jewish community.
eToro gets a regulated local platform and an existing customer base. It did not disclose the price, according to Finance Magnates and Dealroom, and the press release gives no closing date.
Why did eToro choose Argentina as its Latin America hub?
eToro describes Argentina as one of the world's fastest-growing fintech markets, and LB Finanzas gives the company a regulated local platform inside it. The press release says LB Finanzas has seen significant growth in users and trading volume, which reflects rising demand among Argentine retail investors for accessible, all-in-one investment products.
Yoni Assia, eToro's co-founder and CEO, said that combining LB Finanzas' local expertise with eToro's global scale will help bring investing tools to millions of people in the region. A local team with local licenses is the practical difference from serving Argentines from abroad.
Tali Salomon, eToro's director for Iberia and Latin America, said Argentina is not only the company's entry point into the region but the base it will build on. Because she grew up in Rosario, she described the deal as coming home.
What are eToro's four acquisitions of 2026?
eToro has announced four acquisitions in 2026, and LB Finanzas is the only one in Latin America. The press release lists the other three: a crypto wallet provider, an Israeli crypto exchange and a US brokerage.
| Target | What it does | Timing, per eToro |
|---|---|---|
| Zengo | Self-custodial crypto wallet provider | Agreed in April |
| Bit2C | Israeli crypto exchange | Acquired in May |
| TradeZero | US brokerage | Agreement announced in August |
| LB Finanzas | Argentine all-in-one financial app | Agreement announced November 4 |
Three of the four deals add a product or a license in a market eToro already serves or wants to enter: crypto custody, Israeli crypto trading and US brokerage. LB Finanzas does the same for Argentina. eToro says it has a strong financial position and is committed to both organic and acquisition-led growth, which is a company statement.
For eToro's crypto business, see Olam's Israeli crypto guide. For its reported first-quarter 2026 results, including $258 million in net contribution and $82 million in GAAP net income, see the eToro Group profile.
Who are the people behind the eToro and LB Finanzas deal?
Four people shaped the announcement: Yoni Assia, Tali Salomon, Camilo Cristia and Argentina's ambassador to Israel, Axel Wahnish.
Yoni Assia (יוני אסיה) co-founded eToro in 2007 with his brother Ronen Assia and David Ring, according to Olam's Yoni Assia profile. Tali Salomon runs eToro's Iberia and Latin America business and has a personal tie to Rosario. Camilo Cristia leads LB Finanzas and will carry its product plans into eToro.
Axel Wahnish welcomed the deal on X on November 4. He called it an example of the Argentina-Israel relationship producing economic results, according to the Cadena Judía report. The post links a private company's acquisition to a diplomatic relationship, which is why Argentine Jewish and Israeli press picked the story up quickly.
How does the deal fit Israel's push into Latin America in 2026?
The LB Finanzas purchase arrives while Israeli companies and the Argentine government promote closer economic ties. The Isaac Accords, a diplomatic, economic and cultural initiative between Israel and Latin American countries, were first announced in June 2025 and officially launched on April 19, 2026, according to Wikipedia.
| Israeli company | Latin America move | Reported by |
|---|---|---|
| eToro | Buying LB Finanzas and making Argentina its regional hub, announced November 4, 2026 | eToro, Cadena Judía, Finance Magnates |
| Dream | Planning a regional office, with Bogotá, Mexico City, Buenos Aires and Rio de Janeiro as candidate cities | Bloomberg Línea |
Dream, the Tel Aviv company co-founded by Shalev Hulio, raised $260 million at a $3 billion valuation before announcing those plans, Bloomberg Línea reported. The two moves differ in method. eToro is buying a local team and its licenses, while Dream is opening an office and has not yet chosen a city.
For the capital behind the region's business families, see Olam's Latin American Jewish holding groups.
What should readers watch after the announcement?
Three facts remain open after the November 4 announcement: the price, the closing date and the future of the LB Finanzas brand. eToro disclosed none of the three, and Cristia said only that the same team will keep running the product.
The price may appear in eToro's next quarterly results, which Olam tracks in its Israeli fintech and public markets map. For another recent Israeli fintech acquisition, see Cal's purchase of Grow.
The same week, another Israeli company that sells to brokerages left stealth. Olam's report on the 42AI behavioral world model covers its $62.5 million seed round and the Infinity Group money behind it.
סיכום בעברית
איטורו (eToro), חברת הטרייד הישראלית הנסחרת בנאסד״ק, הסכימה ב-4 בנובמבר 2026 לרכוש את LB Finanzas, אפליקציה פיננסית ארגנטינאית שנוסדה ברוסריו ב-2018. העסקה היא הרכישה הרביעית של איטורו ב-2026 והופכת את ארגנטינה למרכז האזורי שלה באמריקה הלטינית. תנאי העסקה לא פורסמו, וההשלמה כפופה לתנאים מקובלים.
Frequently asked questions
What is LB Finanzas?
LB Finanzas is an Argentine all-in-one financial app founded in Rosario in 2018. It offers investing in US stocks and ETFs, crypto and money market funds, with accounts in Argentine pesos and US dollars.
How much is eToro paying for LB Finanzas?
eToro did not disclose the price. Finance Magnates and Dealroom both reported that terms were not disclosed.
When will the eToro and LB Finanzas deal close?
The deal is subject to customary closing conditions, and eToro's press release gives no closing date.
Who runs eToro's Latin America business?
Tali Salomon, eToro's director for Iberia and Latin America, runs the region. She grew up in Rosario, where LB Finanzas was founded.
Does anything change for LB Finanzas customers?
Not today. Camilo Cristia, LB Finanzas co-founder and CEO, said customers keep the same team, with more products and more scale to come.
How we report: Olam stories draw on public filings, company disclosures and named sources, checked by our editors. Read our methodology · Corrections
