Fox Group (TASE: FOX): founded 1942, Israel's largest fashion retailer. 600+ stores in 10+ countries. Operates Nike Israel, Mango, Foot Locker, Laline. 15,789 employees, ILS 7.08B 2025 revenue.
How Did Fox Group Become Israel's Largest Fashion Retailer?
Fox Group (TASE: FOX) traces back to 1942, when it was founded as Trico Fox Ltd., a textile manufacturer in the British Mandate of Palestine. The company opened its first Fox-branded fashion stores in the early 1990s, moving from manufacturing into retail. Its 2002 initial public offering on the Tel Aviv Stock Exchange renamed the company Fox-Wizel Ltd. and funded the expansion that built its current scale.
The turning point came in 2006, when co-CEO Harel Wiesel chose not to compete head-on with international entrants like Zara and H&M. Instead, Fox became a multi-brand franchise platform, acquiring or licensing the Israeli operations of global fashion and sports brands rather than building a single label. Wiesel and chairman Avraham Fox now co-run the group as its senior leadership.
What Brands Does Fox Group Operate in Israel?
Fox Group holds the Israeli franchise rights for Nike, Mango, Foot Locker, American Eagle, Aerie, The Children's Place, Free People, Urban Outfitters, Billabong, Quiksilver and Roxy. It also runs its own house brands: the original Fox casual-wear label, Fox Home housewares, Laline bath and body products, Dream Sport, and the Terminal X online fashion platform.
The group's own Fox-branded stores also operate outside Israel, in Russia, Singapore, China, India, Bulgaria, Croatia, Romania, Thailand, Panama, Canada and Cyprus, putting the store count above 600 locations in more than 10 countries. Fox Group also holds the largest loyalty program membership in Israel, giving it purchase data across every brand it operates.
How Large Is Fox Group's Business Today?
Fox-Wizel Ltd. reported ILS 7.08 billion in revenue for 2025, up from ILS 6.42 billion the year before, a gain of just over 10%, according to S&P Global Market Intelligence data compiled by StockAnalysis.com. Net earnings fell to ILS 229.27 million in 2025, down from the prior year. The company employed 15,789 people as of its most recent reporting.
| Metric | Value | Change |
|---|---|---|
| 2025 revenue | ILS 7.08 billion | +10.2% year over year |
| 2025 net earnings | ILS 229.27 million | -21.2% year over year |
| Market capitalization | ILS 3.98 billion | as of Aug 14, 2026 |
| Employees | 15,789 | most recent reported count |
The stock trades on the Tel Aviv Stock Exchange under the ticker FOX, with a market capitalization of roughly ILS 3.98 billion as of August 14, 2026, per the same StockAnalysis.com data. Wiesel controls 19.6% of the company through Wizel Holdings A.Y.H. Ltd.
How Does Retailors Extend Fox Group's Reach Abroad?
Fox Group's subsidiary Retailors runs the group's international Nike and Foot Locker business outside Israel, across Europe and Canada, and holds the distribution franchise for Converse. In 2020, Retailors and Foot Locker formed a joint venture, 51% owned by Retailors, to open Nike stores across 14 European countries including Belgium, the Netherlands, Austria and Croatia, according to Globes. Retailors had already been running Foot Locker Israel since 2016 and Nike stores on other continents before that deal extended the model to a third.
The strategy captures the margin between global brand equity and local retail execution. Nike and Mango build their brands worldwide. Fox and Retailors capture the retail margin by operating the stores, running the logistics, and serving as the customer-facing layer in each market.
How Did Fox Group Respond to the 2023 War With Hamas?
Fox Group furloughed 30% to 50% of its staff for 30 days in October 2023, in a filing to the Tel Aviv Stock Exchange, citing the economic impact of the Israel-Hamas war, according to The Times of Israel. Harel Wiesel and other senior executives, including the board chairman, took a 50% pay cut for the same period. Shares fell more than 4% on the Tel Aviv Stock Exchange following the announcement.
Fox said at the time that the reduced scope of business activity that followed the war's outbreak had already cut store traffic, and it warned of a substantial negative impact on fourth-quarter results. The retailer, then reporting more than 10,000 employees across 1,000-plus stores in Israel, Europe and Canada, has since returned to normal staffing and reported revenue growth in 2025.
Key Facts
Name: Fox-Wizel Ltd., trading as Fox Group
Ticker: TASE: FOX
Founded: 1942, as Trico Fox Ltd.
Headquarters: Airport City / Lod, Israel
Leadership: Avraham Fox (Chairman, Co-CEO) and Harel Wiesel (Co-CEO, Director, 19.6% owner via Wizel Holdings A.Y.H. Ltd)
Scale: 600+ stores in 10+ countries · 15,789 employees · ILS 3.98B market cap (Aug 2026)
2025 financials: ILS 7.08B revenue (+10.2%) · ILS 229.27M net earnings (-21.2%)
Key brands: Nike Israel, Mango, Foot Locker, Fox, Fox Home, Laline, Terminal X, American Eagle, Aerie
International arm: Retailors (Nike and Foot Locker across Europe and Canada, Converse distribution)
