Brandlight, an Israeli-founded AI visibility startup, raised a $30M Series A led by Pelion in February 2026. See its timeline, backers and what it sells.
Brandlight is an Israeli-founded AI visibility company that raised a $30 million Series A led by Pelion Venture Partners on February 11, 2026, bringing total funding to about $36 million. Founded in October 2024 by Imri Marcus, Dvir Dvash and Uri Gafni, Brandlight employed 35 people across Israel and the U.S. in February 2026, CTech reported, and names Kimberly-Clark, LG, The Hartford and Estée Lauder as customers.
Last updated: October 26, 2026
Is Brandlight an Israeli company?
Brandlight is an Israeli-founded company, and CTech, the English-language site of the business daily Calcalist, calls it an Israeli startup. The funding announcement carried a New York dateline, and the team is split between Israel and the U.S.
| Attribute | Detail |
|---|---|
| Company | Brandlight (brandlight.ai) |
| Founded | October 2024 |
| Founders | Imri Marcus (CEO), Dvir Dvash (CTO), Uri Gafni (COO) |
| Team | 35 employees across Israel and the U.S. in February 2026 |
| Total funding | About $36 million |
| Latest round | $30 million Series A, February 11, 2026, led by Pelion Venture Partners |
| Customers named by the company | Kimberly-Clark, LG, The Hartford, Estée Lauder |
How did Brandlight get from stealth to a $30M Series A?
Brandlight went from founding in October 2024 to a $30 million Series A in sixteen months, with ten months separating its seed round from its Series A. The timeline below uses the company's announcements and CTech's reporting.
| Date | Event |
|---|---|
| October 2024 | Marcus, Dvash and Gafni found the company |
| April 2025 | Brandlight leaves stealth with a $5.75 million round co-led by Cardumen Capital and G20 Ventures |
| February 11, 2026 | Brandlight announces a $30 million Series A led by Pelion Venture Partners |
| February 2026 | Marcus says the company plans to hire dozens of people in the coming year, in Israel and abroad |
Marcus, Brandlight's co-founder and chief executive, told CTech at the April 2025 launch that traditional SEO is no longer enough and described AI search as a zero-sum game for brands. The product tracks how AI assistants describe a brand, not how a website ranks.
Who are Brandlight's investors?
Brandlight's investors are Pelion Venture Partners, which led the Series A, alongside Cardumen Capital and G20 Ventures, which co-led the seed round and returned for the Series A. Cardumen is an Israeli-European venture firm with offices in Tel Aviv and Madrid.
Cardumen raised $120 million for its second deep tech fund in January 2024, according to the firm's announcement and Calcalist's report, and says it invests in early-stage Israeli startups in fields including AI and cybersecurity. For Israeli venture activity more broadly, see Olam's Israeli venture and exits coverage.
What does Brandlight sell to enterprise brands?
Brandlight sells software that tracks how AI assistants mention a brand, scores the sentiment of those mentions and identifies the content sources that shape AI-generated answers. The company says marketing, PR, content and media teams use the output to decide what to change.
Marcus said in the Series A announcement that Brandlight was built to become a marketing operating system for AI as a channel, starting with AI search and expanding into AI ads and commerce. Brandlight also runs a certified partner program for media, PR and SEO agencies, and the company says dozens of Fortune 500 brands use the platform. Olam covers the Israeli companies building in this area in its Israeli AI companies and infrastructure section.
Why does AI visibility matter for Israeli brands?
AI visibility matters for Israeli brands because ChatGPT, Gemini, Claude and Perplexity answer buyer questions directly, and a company can be described inaccurately or left out of those answers. Olam's own Israeli Brand AI-Visibility Index benchmarks how Israeli brands surface across five AI engines, and the wider question is covered in how AI describes Israel's economy.
Brandlight sells the same kind of measurement to large global brands. Israeli founders selling to U.S. enterprises can apply it to their own company in four steps.
- Write a fixed set of buyer questions about your category and your company.
- Run them in each major AI assistant and record the answers with the date.
- List the third-party articles and pages the answers cite, and compare them with your press and website.
- Correct the pages that carry errors, then re-run the same questions to see what changed.
What does the Brandlight round show about Israeli startups?
The Brandlight round shows an Israeli-founded company raising a Series A ten months after its seed round, with large U.S. and global customers named in its announcement. The company says it has worked with hundreds of large brands, and its announcement lists Kimberly-Clark, LG, The Hartford and Estée Lauder.
For a fuller funding comparison with Profound, Bluefish and Peec AI, see the Everything-PR Brandlight profile. Olam's coverage of company builders is in Israeli founders and companies.
Frequently asked questions
Is Brandlight an Israeli company?
Yes. Brandlight is Israeli-founded, and CTech describes it as an Israeli startup. It was started in October 2024 by Imri Marcus, Dvir Dvash and Uri Gafni and employed 35 people across Israel and the U.S. in February 2026.
Who founded Brandlight?
Imri Marcus, Dvir Dvash and Uri Gafni founded Brandlight in October 2024. Marcus is chief executive, Dvash is chief technology officer and Gafni is chief operating officer.
How much has Brandlight raised?
Brandlight has raised about $36 million in total: a $5.75 million seed in April 2025 and a $30 million Series A on February 11, 2026.
Who led Brandlight's Series A?
Pelion Venture Partners led Brandlight's $30 million Series A on February 11, 2026. Existing investors Cardumen Capital and G20 Ventures also participated, according to the company's announcement.
What does Brandlight do?
Brandlight tracks how AI assistants such as ChatGPT and Gemini describe a brand, scores sentiment and identifies the sources behind AI answers. It is expanding into AI advertising and commerce.
Where is Brandlight based?
Brandlight's team is split between Israel and the U.S. The Series A announcement carried a New York dateline, and CTech reported 35 employees across Israel and the U.S. in February 2026.
Sources used on this page
- Brandlight Series A announcement, February 11, 2026
- CTech Series A report, February 11, 2026
- CTech seed round report, April 2025
- Calcalist report on Cardumen's second fund, January 2024
How we report: Olam stories draw on public filings, company disclosures and named sources, checked by our editors. Read our methodology · Corrections
