Mylo is a Tel Aviv dating app where an AI matchmaker curates matches instead of swipes. How it works, its Israel ranking, and its US waitlist rollout.
Mylo (מיילו) is an Israeli dating app from Tel Aviv, run by Mylo AI Ltd, that replaces swiping with an AI matchmaker. Users answer personal questions, receive a short list of curated matches with an explanation for each, and see photos unblur as the conversation develops. Mylo reached the Israeli app stores in September 2024 and has opened a US waitlist, starting with Texas in July 2026.
Last updated: November 11, 2026
What is Mylo, and where does the company come from?
Mylo is a consumer dating app built by Mylo AI Ltd, an Israeli company based in Tel Aviv. The app's name is also the name of its AI persona, which Hebrew coverage described as a שדכן (shadchan, or matchmaker) in robot form.
Mylo AI was founded by Guy Zidkia, the company's founder and CEO. Mako, the news site of Keshet 12, reported in February 2025 that the app had been taking shape for about two and a half years and reached the Apple and Google app stores in early September 2024. CTech, Calcalist's English-language outlet, reported the same month that the company was bootstrapped.
Startup directories list Mylo AI as a team of one to ten people. The company has not published a funding round in the sources reviewed for this feature.
How does Mylo's AI matchmaker work?
Mylo's AI matchmaker builds a personality profile from a user's answers, proposes a limited set of compatible people, and helps the two start talking. Mako reported that a new user answers at least five personal questions before any matching begins, and can answer more to sharpen the results.
The reported sequence has several steps:
- The user answers personal questions about what matters to them in a relationship and what attracts them to people.
- Mylo proposes curated matches with other users who answered in a similar way, and the app can show why it thought two people fit.
- Photos start blurred and clear up gradually. Hebrew coverage calls this slow reveal חשיפה הדרגתית, and it is meant to make the conversation, not appearance, decide the match.
- The AI offers icebreaker questions and tips on what to say, and the user can ask it for help improving a profile or planning a first date.
- Either user can invite Mylo into a conversation to ask a question. Mako reported that both sides always know the AI is the one asking, much as in a WhatsApp group.
Mylo's team also told Mako that users who record a voice message early in a conversation see better results. The company's reasoning is that a voice reveals more of the person than text does.
How has Mylo changed since its 2024 launch?
Mylo has moved from a three-way chat concept to a fuller matchmaking service. CTech described the early version in February 2025 as a group chat in which the AI asks five multiple-choice questions and then leaves once users feel a connection.
The current Hebrew App Store text describes a personal AI matchmaker (שדכן אישי) that learns what a user wants and proposes matches, with no swipes and no stalled conversations. The English Google Play listing, updated in September 2026, lists deep profiles, curated matches, icebreakers and slow reveal as the core features.
An earlier Google Play listing described a premium tier called Mylo+. Its features included seeing who has read a message, choosing five personalized prompts, and being prioritized for high-compatibility matches. The same listing mentioned Mylo Flashes, a sneak peek at a potential match. The latest Google Play update adds a redesigned home screen, a new connections screen and a store screen.
How big is Mylo in Israel?
Mylo reported tens of thousands of Israeli users within months of launch, and public store data now places it in the upper tier of local dating apps. Global Dating Insights and CTech both reported that about 30 percent of early users were over 45, even though the company first aimed at people aged 18 to 24 in cities like Tel Aviv.
| Indicator | Reported figure | Source |
|---|---|---|
| Google Play downloads | 100,000+ | Google Play listing |
| Google Play rating | 4.5 stars from about 2.7K reviews | Google Play listing |
| Israeli App Store rating | 4.5 stars from about 2.3K ratings | Apple App Store, Israel |
| Israeli App Store rank | About #11 in Lifestyle at the time of review | Apple App Store, Israel |
| Dating rank in Israel on Google Play | #15 in a September snapshot | Similarweb |
| All-round dating app rank in Israel | #6 | best.dating |
| Launch in app stores | Early September 2024 | Mako |
Each tracker measures something different and ranks on a different date, so the exact position varies. Taken together, they show a young Israeli app inside the top tier of a market that also includes Dateland, a site operating since 2006 that lists more than half a million registered users in its App Store description.
What do reviewers and users say about Mylo?
Hebrew tech and AI review sites rate Mylo positively for personality-based matching and help starting conversations. Reviewers on AI Rank, an Israeli tool directory, also note that the app is still expanding and that some features may move behind payment later.
Mako's February 2025 profile was more balanced. It reported that user reviews of the technical side showed room for improvement, even as the company described strong feedback on the substance of its matches.
The company's headline claim is about conversion. Mylo told Mako that about 90 percent of matches continue into a conversation, compared with roughly 15 to 20 percent on other apps. Those figures come from Mylo itself and were not independently audited in the coverage reviewed.
The company also described a planned events feature to Mako. It would work like an events board for concerts and similar outings and connect users who are both interested in an event and compatible with each other.
How does Mylo make money?
Mylo is free to download and earns revenue from in-app purchases and a premium tier. CTech reported in February 2025 that the company planned an annual subscription of NIS 300, about $84, and that its stated philosophy was for users to pay for results rather than for time spent in the app.
Current prices are not published in the sources reviewed, so readers should check the app. The business tension is real, because dating apps usually earn more when users stay. Mylo told Mako that its AI is meant to lead users out of the app and into real-life meetings, and that other platforms avoid doing this for financial reasons.
Is Mylo expanding to the United States?
Mylo is opening access in the United States gradually through a waitlist. In replies on its Google Play page in July 2026, the company said the app was available in Texas and that it would announce when the waitlist opened in other areas. A message shown to new users says Mylo is verifying new members to keep the community real.
Job listings tied to Mylo AI point the same way. Postings for a product team manager and a product manager describe leading go-to-market strategy for the United States and managing two to three product managers. A posting for a brand marketing designer requires native-level English and deep familiarity with American culture.
The early American numbers are modest. Similarweb placed the app around #228 among US dating apps on Google Play, and several US reviewers on both stores complained about waiting for access. A staged launch is a reasonable way to build density city by city, because a matchmaking app is only as good as the number of compatible people nearby.
How does Mylo compare with other dating apps?
Mylo sits between a traditional matchmaker and a swipe app. Legacy Israeli sites such as Dateland rely on browsing profiles, photos and search filters. Tinder and Hinge are built on swiping.
Grindr and Bumble have both discussed AI wingman tools. Grindr's chatbot assistant, called Grindr Wingman, was described by company executives as offering conversation prompts based on profiles and chat histories. Industry coverage noted that Mylo launched before either company shipped a comparable feature.
| Approach | Example | Where the AI sits |
|---|---|---|
| Profile browsing | Dateland | No AI matchmaker |
| Swipe feed | Tinder, Hinge | Optional assistance around the feed |
| Chat assistant | Grindr Wingman | Suggests prompts beside the user |
| AI matchmaker | Mylo | Builds the profile, picks the matches, explains them and helps open the chat |
The difference is structural. Most incumbent AI tools coach a user who is still choosing from a feed. Mylo's AI chooses the short list itself, which makes it harder for a larger rival to copy with a layer of text suggestions.
What risks and open questions remain for Mylo?
Mylo faces five open questions: verification of its numbers, waitlist friction, data privacy, funding and retention.
- The 90 percent conversation figure and early user counts come from the company, and the newest Israeli user count in public reporting dates from early 2025.
- US users on both app stores have complained about waiting for access, which can lower ratings before the product has been tested.
- An app that learns intimate details needs clear data practices. The Google Play data safety section says data is encrypted in transit and that deletion can be requested, and users should read the privacy policy themselves.
- Directories describe the company as pre-funding or bootstrapped, and the cost of a US launch has not been explained publicly.
- A dating app succeeds when users leave because they found a partner, so growth depends on a steady supply of new users.
What should readers watch next at Mylo?
The clearest test of Mylo is whether its US waitlist converts into active cities. Texas was the first state named by the company in July 2026, and the next state it names will show how fast the matching pool can grow outside Israel.
A second test is whether the company publishes audited figures for its conversion rate and active users. Until it does, the 90 percent claim remains the company's own number.
Frequently asked questions
What is Mylo?
Mylo (מיילו) is a Tel Aviv-based dating app that uses an AI matchmaker to propose compatible matches, help start conversations and reveal photos gradually.
Is Mylo an Israeli company?
Yes. Mylo is operated by Mylo AI Ltd, which is based in Tel Aviv.
When did Mylo launch?
Israeli media reported that Mylo reached the Apple and Google app stores in early September 2024.
How is Mylo different from Tinder?
Mylo does not rely on swiping. Users answer personal questions, receive a limited number of curated matches with an explanation, and see photos unblur as they talk.
Is Mylo one of the leading dating apps in Israel?
Third-party trackers rank Mylo among the top dating apps in Israel, with positions such as #6 all-round on best.dating and #15 on Google Play in a Similarweb snapshot. It holds a 4.5-star rating on both major app stores.
Is Mylo available in the United States?
Access is being opened gradually through a waitlist. The company said in July 2026 that the app was available in Texas.
Is Mylo free?
Mylo is free to download and offers in-app purchases and a premium tier. Current prices are shown inside the app.
Do users know when the AI is speaking?
According to Mako, yes. When a user invites Mylo into a conversation, both sides can see that the AI is the one asking the question.
Has Mylo raised funding?
CTech described Mylo as bootstrapped in February 2025. Third-party databases differ on funding, and the company has not confirmed a round in the sources reviewed.
Sources
- Mako (Keshet 12) Nexter, Yaakov Goldberg, "Mylo" profile, February 14, 2025: Mako profile of Mylo
- CTech by Calcalist, James Spiro, February 24, 2025: CTech report on Mylo's AI wingman
- Google Play listing for mylo AI, Mylo AI Ltd: Mylo on Google Play
- Apple App Store Israel listings (Hebrew and English) for Mylo AI Ltd
- Global Dating Insights coverage of Mylo's AI wingman launch
- John Bryce Lobby Magazine, DigitalNews and AI Rank reviews of Mylo (Hebrew)
- Similarweb and best.dating app ranking pages for Mylo AI
- PYMNTS coverage of Grindr Wingman and AI dating tools
How we report: Olam stories draw on public filings, company disclosures and named sources, checked by our editors. Read our methodology · Corrections
