Fox Group (TASE: FOX): founded 1942, renamed Fox-Wizel Ltd. at its 2002 IPO. Israel's largest fashion retailer, 600+ stores in 10+ countries, NIS 4.04B market cap. Operates Nike Israel, Mango, Foot Locker, Laline.
Fox Group (TASE: FOX) is Israel's largest fashion retailer, operating more than 600 stores across 10-plus countries and holding the Israeli franchise rights to Nike, Mango and Foot Locker. Founded in 1942 as a textile manufacturer, the company now employs roughly 15,800 people and trades at a market cap of about NIS 4.04 billion. Losing track of the group's structure means missing how one Israeli holding company controls a large share of what the country wears.
How did Fox Group start, and how did it become Fox-Wizel Ltd.?
Fox Group traces its origins to 1942, when it was founded in British Mandate Palestine as Trico Fox Ltd., a textile manufacturer, according to Wikipedia's company history. It moved into retail in the early 1990s, opening the first Fox-branded fashion stores.
The company listed on the Tel Aviv Stock Exchange in 2002. At that point it took the name Fox-Wizel Ltd., the entity that still trades under the ticker FOX today. The IPO gave founder Harel Wiesel access to public capital markets that funded two decades of domestic and international expansion.
What brands and segments make up Fox Group?
Fox Group operates across four reporting segments. Fashion and Home Fashion covers the company's own Fox brand (men's, women's, kids, babies) and Fox Home housewares, alongside Israeli franchise operations for American Eagle, Aerie, Mango, The Children's Place, Free People, Anthropologie and Urban Outfitters. Atmosphere and Care Products is built around Laline, the bath and body brand that sells soaps, candles, oils and gifts as a standalone brand inside the group. The Sports segment runs Nike Israel, Foot Locker Israel and Dream Sport stores. A fourth Others segment holds Terminal X, the group's online fashion platform, Yanga, and a 70 percent stake in the baby and children's retailer Shilav.
Fox Group also holds Israel's largest retail loyalty program by membership, a customer database the company uses across merchandising, pricing and marketing decisions for every brand it operates.
Who owns and runs Fox Group?
Fox Group's two largest disclosed shareholders are Wizel Holdings A.Y.H. Ltd, the holding vehicle tied to co-founder Harel Wiesel, at 19.6 percent, and Abraham Dov Fuchs, the company's other co-founder, at 22.48 percent, according to shareholder data compiled by the corporate research group Who Profits. Fuchs's family name gives the Fox brand its name. Harel Wiesel serves as CEO and director of the company.
Wiesel, born in Israel and married with three children, took the company from a domestic textile operation to an international multi-brand retail group. In 2006 he pushed the company to diversify beyond fashion into home goods, sports retail and beauty, a decision that shaped the four-segment structure Fox Group still runs today.
How much is Fox Group worth, and how is it performing?
Fox Group carried a market capitalization of NIS 4.04 billion and trailing revenue of roughly NIS 7.16 billion as of July 2, 2026, according to StockAnalysis.com's market data. The stock's market cap has grown from NIS 350 million in 2004 to its current level, a compound annual growth rate of roughly 11.6 percent over that period, per the same source.
The diversification strategy Wiesel began in 2006 has a specific mechanism behind it: by operating as Israel's franchisee for global brands like Nike and Mango, Fox Group captures the margin between an established brand's consumer pull and the cost of running local stores, without carrying the brand-building expense that Nike or Mango itself absorbs globally.
Where does Fox Group operate outside Israel?
Fox-branded stores operate in Israel, Russia, Singapore, China, India, Bulgaria, Croatia, Romania, Thailand, Panama, Canada and Cyprus, selling the company's own fashion lines rather than franchised international brands. Through its subsidiary Retailors, the group also runs franchise stores for global brands in international markets outside Israel.
What's next for Fox Group?
Wiesel is bringing Jumbo, the Greek discount home-and-toy chain, to Israel, with plans for 8 to 10 stores of roughly 10,000 square meters each. The company has budgeted an estimated NIS 110 million for the rollout over three years.
Fox Group isn't the only Israeli company built on a similar playbook. Delta Galil took the opposite route in the same industry, building a $2.1 billion manufacturing business that supplies apparel brands worldwide rather than franchising them locally. Isracard and Shufersal's Be pharmacy chain show the same "largest in category, built on franchise or license rights" pattern in payments and pharmacy retail, while Liora Ofer's Melisron runs the equivalent playbook in shopping-center real estate.
Key Facts
| Founded | 1942, British Mandate Palestine (now Israel), as Trico Fox Ltd. |
| Renamed / IPO | Fox-Wizel Ltd., TASE listing FOX, 2002 |
| Headquarters | Lod, Israel, near Ben Gurion Airport |
| CEO and director | Harel Wiesel |
| Stores | 600+ in 10+ countries |
| Employees | ~15,800 (TradingView, May 2026) |
| Market cap | ~NIS 4.04B (StockAnalysis.com, July 2, 2026) |
| Revenue | ~NIS 7.16B trailing (StockAnalysis.com, July 2, 2026) |
| Franchise brands in Israel | Nike, Mango, Foot Locker, American Eagle, Aerie, The Children's Place, Free People, Anthropologie, Urban Outfitters |
| Owned brands | Fox, Fox Home, Laline, Terminal X, Dream Sport, Yanga |