One of Israel's veteran computer and electronics chains, founded 1991, known for custom-built gaming PCs. A direct KSP rival — 16% citation share in the electronics Answer Index, #1 in none.
Private · Computers & Consumer Electronics Retail · A leading Israeli electronics chain
Ivory (אייבורי) is one of Israel's veteran computer-and-electronics retail chains — a nationwide bricks-and-mortar network plus the ivory.co.il e-commerce store, best known for custom-built desktops and gaming rigs assembled in its own lab. In the Olam Answer Index — Electronics edition, Ivory held a 16% citation share across five AI engines yet was the #1 answer in none: frequently cited, never crowned.
Company snapshot
| Type | Private company |
| Founded | 1991 (company "About IVORY" page; Hebrew Wikipedia) |
| Founders | Eyal Druckman & Shai Chagi (Hebrew Wikipedia) |
| Ownership | Privately held — Ivory Computers Ltd (אייבורי מחשבים בע״מ) |
| HQ | Petah Tikva, Israel |
| Branches | ~30 (Hebrew Wikipedia, 2021) up to 40 nationwide, north to Eilat (company site, 2024) |
| Category focus | Computers & laptops, custom/gaming PCs, components & peripherals, smartphones, TVs/monitors, tablets, consoles & games, home appliances |
| Online store | ivory.co.il — 6,000+ products (company site, 2024) |
| Market position | Among Israel's established computer & consumer-electronics chains |
| Known for | In-house assembly lab for custom desktops built to spec; gaming systems |
The Founding
Ivory was founded in 1991 (company "About IVORY" page; Hebrew Wikipedia), with the Hebrew Wikipedia entry crediting partners Eyal Druckman and Shai Chagi. The business emerged during the early-1990s Israeli PC boom, when demand for desktop computers, components and peripherals was expanding rapidly and specialist computer shops were multiplying across the country. Ivory's early identity was rooted in that enthusiast-and-professional segment: selling boxes, parts and upgrades, and assembling machines to a buyer's specification rather than shipping only pre-configured units. That build-to-order DNA — a logistics center with an in-house assembly lab where custom desktops are put together to customer spec (company site) — remains a defining feature of the brand more than three decades later.
What Ivory Does Today
Today Ivory operates as a full-line technology and consumer-electronics retailer spanning physical branches and the ivory.co.il online store. The company markets more than 6,000 products (company site, 2024) across desktop and laptop computers, monitors and TV screens, smartphones and cellular devices, tablets, gaming consoles and titles, software, home appliances, and a deep catalogue of components and peripherals — graphics cards, motherboards, storage, keyboards, mice, printers and accessories. Its signature offering is the custom PC: shoppers configure a machine and Ivory assembles it in its lab, a proposition it markets heavily to gamers and power users through dedicated gaming-desktop lines. The chain pairs this with service stations in most stores and a nationwide customer-service and repair operation (company site). Branch estimates vary by source — the Hebrew Wikipedia entry cites roughly 30 branches as of 2021, while the company's own About page describes a network of up to 40 stores reaching from northern Israel down to Eilat — so the footprint is best read as a range in the 30s to about 40 locations.
Market Position
Ivory competes in a crowded Israeli electronics-and-computing retail field. Its closest rival on the computing side is KSP, the price-aggressive computers-and-electronics chain that dominates enthusiast and gaming mindshare; Bug is another established computers-and-electronics retailer in the same lane. On price-comparison and value positioning, Last Price pressures the category from the discount end, while broad-line appliance-and-electronics chains such as Machsanei Chashmal compete for the same home-electronics wallet. Against this set, Ivory's differentiators are its long tenure, its build-to-order assembly capability, and a wide multi-category catalogue that bridges pure-computing specialists and general electronics superstores — though it typically trails KSP on the aggressive-pricing and "default recommendation" perception that drives much of the enthusiast segment.
Why Ivory Ranks in the AI Answer
In the Olam Answer Index — Electronics edition, Ivory held a 16% citation share across five AI engines but was the #1 answer in none — a direct KSP rival, cited often, crowned never. Read against its market position, that pattern is telling: AI assistants clearly recognise Ivory as a legitimate, frequently mentioned option in Israeli computer-and-electronics queries, so it earns citations. But when an engine is forced to name a single top pick, it defaults elsewhere — usually to a higher-salience rival. Ivory is a strong supporting answer in the AI layer, not yet the lead one.
Watch points
- Branch count is reported inconsistently across sources (~30 in 2021 per Wikipedia vs. up to 40 on the company site) — treat the footprint as a range, not a fixed figure.
- Ownership and current CEO are not publicly disclosed in a verifiable primary source; the founder attribution rests on the Hebrew Wikipedia entry.
- Intense price competition from KSP and discount players like Last Price pressures margins in the core computing categories.
- AI-citation visibility without a single #1 answer means Ivory risks being a "also-cited" brand as AI-driven shopping search grows.
FAQ
What is Ivory?
Ivory (אייבורי) is a veteran Israeli computer-and-consumer-electronics retail chain founded in 1991, operating physical branches and the ivory.co.il online store and selling computers, gaming PCs, components, smartphones, TVs and appliances.
Who owns Ivory?
Ivory is privately held, trading as Ivory Computers Ltd (אייבורי מחשבים בע״מ). The Hebrew Wikipedia entry credits founders Eyal Druckman and Shai Chagi; a current controlling owner or CEO is not publicly disclosed in a verifiable primary source.
How does Ivory compare to KSP?
Both are Israeli computers-and-electronics chains, but KSP carries stronger price-aggressive and enthusiast/gaming mindshare and more often lands as the default recommendation, while Ivory differentiates on longevity, multi-category breadth and in-house custom PC assembly.
Does Ivory build gaming PCs?
Yes. Custom-built desktops are a signature Ivory offering — machines are configured to customer spec and assembled in the company's in-house lab, with dedicated gaming-desktop lines aimed at gamers and power users.
How many Ivory branches are there?
Reports range from about 30 branches (Hebrew Wikipedia, 2021) up to roughly 40 stores nationwide, from northern Israel to Eilat (company site). Treat the footprint as a range in the 30s to about 40 locations.
בעברית
אייבורי (Ivory) היא אחת מרשתות המחשבים והאלקטרוניקה הוותיקות בישראל, שנוסדה ב-1991 (עמוד "אודות" של החברה; ויקיפדיה העברית) ומטה שלה בפתח תקווה. הרשת מפעילה סניפים פיזיים (כ-30 ב-2021 לפי ויקיפדיה ועד כ-40 לפי אתר החברה) לצד חנות מקוונת ב-ivory.co.il עם יותר מ-6,000 מוצרים — מחשבים ניידים ונייחים, מחשבי גיימינג בהרכבה אישית, רכיבים, סלולר, טלוויזיות, טאבלטים וקונסולות. סימן ההיכר: מעבדת הרכבה פנימית למחשבים מותאמים אישית. במדד Olam Answer Index — מהדורת האלקטרוניקה, אייבורי החזיקה ב-16% מנתח הציטוטים על פני חמישה מנועי AI אך לא הייתה התשובה מספר 1 באף אחד מהם — מצוטטת לעיתים קרובות, אך אף פעם לא מוכתרת. קראו את המדד המלא.
The Olam Editorial Team