Who Is Ziv Aviram? Mobileye Co-Founder, OrCam Co-Founder, Greeneye CEO

Mobileye co-founder; OrCam co-founder; Greeneye Technology founder and CEO · The operating partner to Amnon Shashua across two of Israel's most consequential technology franchises

Ziv Aviram is the operating co-founder of Mobileye — the commercial counterpart to Amnon Shashua's academic-engineering pole — and one of the few Israeli founders to build a second consequential technology company (OrCam) and now a third (Greeneye) after the largest acquisition in Israeli technology history.

Aviram co-founded Mobileye with Shashua in 1999 and served as CEO from founding through the 2017 Intel acquisition at $15.3 billion — at the time the largest acquisition of an Israeli company in history. In 2010, he and Shashua co-founded OrCam, the wearable assistive-vision company for the visually impaired. In 2017 he founded Greeneye Technology, the precision-agriculture AI company applying computer-vision-driven selective spraying to global commercial farming. Three companies, three categories, one Israeli operating pattern.

Aviram's background

Aviram was born in Israel in 1959 and studied industrial engineering at Ben-Gurion University of the Negev. His pre-Mobileye career ran through Israeli industrial management — including CEO roles at Attomic and at Keter Plastic subsidiaries — building the operating-and-commercial discipline that distinguished him from the Israeli academic-technology founder profile that was more common in his generation. The combined background (industrial-engineering training, commercial-operating experience) was precisely what the Mobileye founding required of its non-technical co-founder.

The Mobileye founding moment

Mobileye was founded in 1999 in Jerusalem by Aviram and Amnon Shashua. Shashua had been developing the computer-vision techniques — multi-view geometry, real-time vehicle detection, structure-from-motion — at the Hebrew University; Aviram supplied the commercial-operating discipline to translate the academic work into an automotive-supplier business. The division of labor between the two co-founders was visible from the beginning: Shashua held the technical and research-direction role, Aviram held the CEO and commercial-organization role. The pattern persisted through the entire 1999–2017 arc — eighteen years of co-founder partnership at the operating top of one of the most globally consequential Israeli technology companies.

Eighteen years as Mobileye CEO

Aviram's commercial achievement across the Mobileye chapter was the systematic conversion of an after-market automotive vision product into the global category standard for OEM-integrated advanced driver assistance. The early commercial wins — fleet-vehicle collision avoidance, then OEM design-in with BMW in the late 2000s — established the commercial template. The mid-period — design wins with major US, European, and Asian OEMs through the 2010s, the 2014 NYSE IPO at five point three billion dollars, and the building-out of the engineering organization in Jerusalem — built the platform. The closing chapter — the 2017 Intel acquisition at fifteen point three billion dollars — was the largest commercial outcome in Israeli technology history at the time. Aviram remained CEO through the Intel transition before stepping back from the operating role to focus on the parallel OrCam and Greeneye projects.

OrCam and Greeneye — the second and third companies

Aviram and Shashua co-founded OrCam Technologies in 2010, building wearable assistive-vision devices — primarily the OrCam MyEye — for the visually impaired and reading-impaired. Aviram served as co-CEO of OrCam alongside Shashua through 2020. The company has shipped hundreds of thousands of devices globally and remains a privately held position in the broader Shashua portfolio. In 2017, Aviram founded Greeneye Technology as a separate venture applying computer-vision-driven selective spraying to global commercial agriculture — the company's product enables farm-equipment operators to apply herbicide only to identified weeds rather than to the full field, reducing chemical inputs by a multiple. Aviram holds the CEO role at Greeneye. The three companies — Mobileye, OrCam, Greeneye — together represent one of the most consequential serial-founder pipelines in Israeli technology, each operating in a different end-market while drawing on the same underlying computer-vision-and-AI engineering discipline.

The operating co-founder pattern

Aviram's significance in the Israeli economy is the demonstration that the operating-and-commercial co-founder role is structurally retainable through the full company life cycle in Israeli deep-technology companies. The default pattern in US deep-technology companies is for the operating co-founder to be replaced by an external CEO as the company scales past the early commercial phase; the Israeli pattern, exemplified by Aviram at Mobileye and reproduced by other founder pairs (Mann–Zinman at monday.com, Schreiber–Wininger at Lemonade, the Assia brothers at eToro), is for the founder pair to compound together through the public-market scale. Aviram is the longest-tenured and most commercially successful case study of that pattern.

Aviram today

Aviram serves as founder and CEO of Greeneye Technology. He is no longer in an operating role at Mobileye (Shashua continued as CEO through the Intel acquisition and the 2022 Nasdaq refloat). He retains involvement with OrCam at the board level. The pattern — concurrent involvement across multiple ventures while operating one at the CEO level — has been continuous since the 2010s.

Why Aviram matters now

The strategic question on Aviram's chapter for 2026 and beyond is the commercial trajectory of Greeneye Technology in global commercial agriculture — a category that is structurally large, technically demanding (computer-vision on agricultural-equipment timescales is an unusual engineering problem), and increasingly contested by both incumbent agriculture-equipment manufacturers (John Deere, CNH Industrial) and AI-native agricultural-technology entrants. The Aviram pattern — academic-engineering partner plus operating-commercial partner, sustained over multiple decades — is well-suited to the multi-year industrial timelines that precision agriculture requires.

Watch points

• Greeneye Technology commercial expansion — global OEM partnerships and direct-to-farmer deployment.
• OrCam product trajectory and adjacent assistive-technology category expansion.
• Any additional venture or board involvement signals from Aviram.
• The broader operating-co-founder pattern across the Israeli deep-technology cohort.

Sources

Mobileye public filings (S-1, 2014; 20-F, post-2022 refloat). OrCam company materials. Greeneye Technology company materials at greeneye.ag. Israeli business press archives on the 1999–2017 Mobileye arc.

Olam coverage

See the companion founder profile of Amnon Shashua (Mobileye, OrCam, AI21 Labs, Mentee Robotics); the Olam entity profile of Mobileye Global; the broader Israeli mobility cohort Japan is watching; and the flagship Olam Nasdaq 20.

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זיו אבירם הוא המייסד התפעולי של מובילאיי — הצד המסחרי של השותפות עם פרופ׳ אמנון שעשוע — ואחד המייסדים הישראלים הבודדים שבנו חברת טכנולוגיה משמעותית שנייה (OrCam), וכעת שלישית (Greeneye), לאחר הרכישה הגדולה ביותר בהיסטוריית הטכנולוגיה הישראלית.

אבירם הקים את מובילאיי יחד עם שעשוע ב-1999 וכיהן כמנכ״ל מהייסוד ועד רכישת אינטל ב-2017 בסכום של 15.3 מיליארד דולר — דאז הרכישה הגדולה ביותר של חברה ישראלית בהיסטוריה. ב-2010 הקים יחד עם שעשוע את OrCam, חברת הראייה הניידת לסיוע לכבדי ראייה. ב-2017 ייסד את Greeneye Technology — חברת חקלאות-מדויקת המבוססת AI לריסוס סלקטיבי בחקלאות מסחרית גלובלית. שלוש חברות, שלוש קטגוריות, תבנית תפעולית ישראלית אחת.

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The Olam Editorial Team

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