Branded residence
A residential property tied to an internationally recognized luxury hospitality, lifestyle, or design brand — typically integrated with or adjacent to a hotel run by the same brand, with residential owners receiving access to the hotel's service infrastructure under the brand's standards.
The branded-residence model was pioneered globally by the Trump Organization in the early 1980s and built at scale through the 1990s and 2000s by Four Seasons, Ritz-Carlton, Mandarin Oriental, Aman, Six Senses, and adjacent luxury operators. The model pairs residential real estate with the operating brand and service infrastructure of a luxury hotel: owners receive ongoing access to the hotel's hospitality services (housekeeping, concierge, dining, spa, security, valet) and the brand's institutional recognition; operators receive a residential revenue stream and an anchor for the hospitality property.
In Tel Aviv, the branded-residence segment is anchored by four properties: the David Kempinski Tel Aviv (Hayarkon Street, opened 2022), the Setai Tel Aviv (Old Jaffa), Six Senses Shaharut (Arava Desert), and the Norman (Tel Aviv, Hyatt luxury collection affiliated). Branded-residence units in Tel Aviv typically transact at substantial premiums to comparable non-branded ultra-luxury properties in the same submarket, reflecting both the brand's recognition and the embedded service architecture.
The segment serves a specific cross-border UHNW buyer profile — typically the migrating family-office principal seeking institutional-grade hospitality services attached to a primary or secondary Israeli residence.
Sources: International hospitality industry reporting; Kempinski Hotels; Setai Hotels; Six Senses Hotels; published industry commentary. Data current as of Q2 2026.
Read Next in The Olam: Luxury & UHNW Lifestyle · Branded Residences in Tel Aviv · UHNW · David Kempinski Tel Aviv · Setai Tel Aviv